Initha Rina. R, Murali Manohari. G, Preetha Leena. R
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Initha Rina. R1*, Murali Manohari. G2, Preetha Leena. R3
1Assistant Professor, Department of Management, PSGR Krishnammal College for Women, Peelamedu, Coimbatore., Tamil Nadu – 641004.
2Associate Professor, Department of BBA, Sri Krishna Adithiya College of Arts and Science, Kovaipudur, Coimbatore, Tamil Nadu – 641042.
3Assistant Professor, Department of Commerce, Sri Krishna Adithiya College of Arts and Science, Kovaipudur, Coimbatore, Tamil Nadu – 641042.
Volume - 10,
Issue - 4,
Year - 2019
Cite this article:
Initha Rina. R, Murali Manohari. G, Preetha Leena. R. An Empirical Study on Consumer behaviour and market Segmentation among Children towards fast food in Coimbatore District. Asian Journal of Management. 2019; 10(4):357-362. doi: 10.5958/2321-5763.2019.00054.4