Author(s):
R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar
Email(s):
vijayalakshmi16594@gmail.com , kirthigurum@yahoo.co.in , lingam326334@gmail.com
DOI:
10.5958/2321-5763.2020.00049.9
Address:
R. Vijayalakshmi1, Dr. T. R. Gurumoorthy2, G. Lingavel3, K. Praveenkumar4
1Ph. D. Research Scholar, Department of Commerce, Alagappa University, Karaikudi - 630004.
2Professor and Head, Department of Commerce, Alagappa University, Karaikudi - 630004.
3Research Assistant, Department of Commerce, Alagappa University, Karaikudi - 630004.
4Ph. D. Research Scholar, Department of Commerce, Alagappa University, Karaikudi - 630004.
*Corresponding Author
Published In:
Volume - 11,
Issue - 3,
Year - 2020
Cite this article:
R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar. Consumer buying behaviour through Online shopping application in fast moving Consumer goods. Asian Journal of Management. 2020;11(3):315-320. doi: 10.5958/2321-5763.2020.00049.9