Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour

Author(s): Hitesh Choudhary

Email(s): hitesh_jat@yahoo.com , hjat51@gmail.com

DOI: 10.52711/2321-5763.2021.00021

Address: Dr. Hitesh Choudhary
College of Nursing, All India Institute of Medical Sciences, Gate No 5, AIIMS Campus, Great Eastern Road, Tatibandh, Raipur, Chhattisgarh 492099.
*Corresponding Author

Published In:   Volume - 12,      Issue - 2,     Year - 2021


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Cite this article:
Hitesh Choudhary. Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour. Asian Journal of Management. 2021; 12(2):144-6. doi: 10.52711/2321-5763.2021.00021

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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