Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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Factors affecting Consumer's Decision to Purchase Digital Marketing Services at GCO company

Author(s): Ho Tan Tuyen, Le Thi Khanh Ly, Nguyen Mau Duy Lam

Email(s): letkhanhly@dtu.edu.vn

DOI: 10.52711/2321-5763.2022.00033

Address: Ho Tan Tuyen1,2*, Le Thi Khanh Ly3,2, Nguyen Mau Duy Lam3,2
1Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
2Institute of Research and Development, Duy Tan University, Da Nang 550000, Vietnam.
3International School, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author

Published In:   Volume - 13,      Issue - 3,     Year - 2022


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Cite this article:
Ho Tan Tuyen, Le Thi Khanh Ly, Nguyen Mau Duy Lam. Factors affecting Consumer's Decision to Purchase Digital Marketing Services at GCO company. Asian Journal of Management. 2022;13(3):181-5. doi: 10.52711/2321-5763.2022.00033

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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