Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market

Author(s): Vyshak P K, Jayarajan T K, Vishnu P K

Email(s): vyshakvijaypk@gmail.com , jayarajtkj@gmail.com

DOI: 10.52711/2321-5763.2022.00057

Address: Vyshak P K1, Jayarajan T K2, Vishnu P K3
1Research Scholar, Sree Narayana College, Kannur, Kerala, India.
2Assistant Professor, Payyanur College, Payyanur, Kannur, Kerala, India.
3Research Scholar, Sree Narayana College, Kannur, Kerala, India.
*Corresponding Author

Published In:   Volume - 13,      Issue - 4,     Year - 2022


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Cite this article:
Vyshak P K, Jayarajan T K, Vishnu P K. Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market. Asian Journal of Management. 2022;13(4):351-7. doi: 10.52711/2321-5763.2022.00057

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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