Author(s):
Vyshak P K, Jayarajan T K, Vishnu P K
Email(s):
vyshakvijaypk@gmail.com , jayarajtkj@gmail.com
DOI:
10.52711/2321-5763.2022.00057
Address:
Vyshak P K1, Jayarajan T K2, Vishnu P K3
1Research Scholar, Sree Narayana College, Kannur, Kerala, India.
2Assistant Professor, Payyanur College, Payyanur, Kannur, Kerala, India.
3Research Scholar, Sree Narayana College, Kannur, Kerala, India.
*Corresponding Author
Published In:
Volume - 13,
Issue - 4,
Year - 2022
Cite this article:
Vyshak P K, Jayarajan T K, Vishnu P K. Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market. Asian Journal of Management. 2022;13(4):351-7. doi: 10.52711/2321-5763.2022.00057