Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

A Study on the Customer Preference and Purchase Decision of Refined Oil and Cold-Pressed Oil among Households in India

Author(s): Kanimozhi S., Hariharan P.

Email(s): kaniatcruz@gmail.com , hariharanp3111998@gmail.com

DOI: 10.52711/2321-5763.2023.00009

Address: Kanimozhi S.1, Hariharan P.2
1Assoicate Professor, Hallmark Business School, Santhapuram, Trichy - 620102, Tamilnadu, India.
2MBA Student, Hallmark Business School, Santhapuram, Trichy - 620102, Tamilnadu, India.
*Corresponding Author

Published In:   Volume - 14,      Issue - 1,     Year - 2023


Keywords:

Cite this article:
Kanimozhi S., Hariharan P.. A Study on the Customer Preference and Purchase Decision of Refined Oil and Cold-Pressed Oil among Households in India. Asian Journal of Management.2023;14(1):52-6. doi: 10.52711/2321-5763.2023.00009

  View PDF



Recomonded Articles:

Regional Rural Banks: A result of Narasimham committee

Author(s): Rajesh Kumar, C.K. Raju, K. L. Singh

DOI:         Access: Open Access Read More

Downturn’s Brunt: Indian Textile and Apparel Industry

Author(s): Preeti Sodhi, Pratibha Thapa

DOI:         Access: Open Access Read More

Consumer Durable Industry in India -A Bird’s Eye View

Author(s): K. Rajesh Kumar, C. Kandasamy

DOI:         Access: Open Access Read More

Role of Packaging on Consumer Buying Behaviors

Author(s): R. Shridhar, Radhika Shrivastava

DOI: 10.5958/2321-5763.2018.00114.2         Access: Open Access Read More

Visual Merchandising and Impulse Buying Behavior with special reference to Retail Industry

Author(s): Nidhi Jhawar, Vivek S. Kushwaha

DOI: 10.5958/2321-5763.2017.00177.9         Access: Open Access Read More

The Customer Relations Strategies of the Hotel Industry

Author(s): Gilbert P. Valdez Jr.

DOI: 10.52711/2321-5763.2021.00014         Access: Open Access Read More

Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00007.6         Access: Open Access Read More

A Study of Customer Perception towards Online Food Delivery with respect to Age and Gender

Author(s): Manpreet Singh, Daljeet Kaur

DOI: 10.5958/2321-5763.2020.00052.9         Access: Open Access Read More

Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store

Author(s): Rupesh Kumar M, Kunal Sharma

DOI: 10.5958/2321-5763.2017.00032.4         Access: Open Access Read More

Role of use of Social Media on Effective Buying Decision Process: A Study of Consumer buying Behavior in the Context of Bangladesh Market

Author(s): Partha Prasad Chowdhury

DOI: 10.5958/2321-5763.2019.00010.6         Access: Open Access Read More

Effectiveness of e-CRM in Commercial Banks: Banker’s Perspective

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

An Empirical Study on Brick Industry of India: A Perspective of Cost Analysis

Author(s): Rahul Kumar, Amit Sharma

DOI: 10.52711/2321-5763.2021.00042         Access: Open Access Read More

Factors Affecting Industrial Relations in Indian tea Industry: A Study on the North Bengal region of West Bengal

Author(s): Nirmal Chandra Roy

DOI: 10.5958/2321-5763.2017.00059.2         Access: Open Access Read More

A Conceptual study on Supply Chain Management at Mosquito Repellent Industry, Puducherry

Author(s): Bala Sendhil Kumar. G, Kalairasan Karthik. P

DOI:         Access: Open Access Read More

The Role of Social Media Marketing In Customer Purchase Intent – A Methodological and Thematic Review

Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00119.1         Access: Open Access Read More

Employee satisfaction in textile mills.

Author(s): Pravin Jadhav

DOI:         Access: Open Access Read More

E-Word of Mouth in Tourism Sector – A Methodological and Thematic Review

Author(s): Nishi Shubhita Rakesh, Shreya Nanda, VishakhaRaghav, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00131.2         Access: Open Access Read More

Impact of Promotional Strategies of Hypermarkets

Author(s): M. Vasudevan, V.M. Senthilkumar

DOI: 10.5958/2321-5763.2017.00085.3         Access: Open Access Read More

A study to analyze the discrete use of fear appeal by advertisers in Indian advertisements and their impact on viewers

Author(s): Ashok Kumar Mishra

DOI:         Access: Open Access Read More

A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.

Author(s): A. S. Suresh

DOI: 10.5958/2321-5763.2018.00079.3         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



A Critical look at the Governance of Universities in the Face of Challenges: Passeism v/s Smart Governance with Data Sciences. Case of Lebanese Universities
Green Banking Initiatives in the Indian Banking Sector: A Study on the Digital Transformation of Banking Services
Mitigation of Occupational Stress through Spirituality: A Review Based on Case Study
An Introduction to How to Dispose of Unutilized and Expired Medicine: A Comprehensive Review
Harnessing Business Excellence for Sustainable Development: A Case Study of Power plants using the Tata Business Excellence Model
A Study on Green Banking Initiatives of Customer Awareness Level in Public Sector and Private Sector Banks with Special Reference to Madurai District
Technological Transformation Impact on Agricultural Sector Employment - Boon or Bane
Artificial intelligence in higher education-Opportunities, Challenges and Preventions
A Study on Perception of Cashless Economy with Reference to Malda District
Enhancing Work Efficiency through Digital Integration: A Study in Higher Education
Effect of Green Banking Initiatives: A Study on the Performance of Public Sector Banks
A Study on Financial Independence and Financial Decision-Making Autonomy of Women
A Survey Research on Children’s Psychological Impact to Sensitive News
Exploring the Significant Impact of Communication in project Management: A Study on the role of Communication Management in Global Projects
Understanding and Addressing Workplace Incivility in Ghanaian Higher Education Institutions: An Exploratory Study
Green Marketing: An approach to promote Sustainable Development
Value Orientation of Employees and its Impact on Performance: Is Religiosity a Major Contributor?
Market Dynamics: Examining Drug sales in Panvel
Awareness of Financial Literacy on Banking services in Sivaganga District
Impact of Digital Marketing a Study on Consumer Purchase Decision

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Visitors

Today: 695
Yesterday: 1300
Total: 1834684