Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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Green Marketing: An approach to promote Sustainable Development

Author(s): Shivani Yadav, Ravinder Kaur, Suyash Mishra

Email(s): dr.suyashmishra@gmail.com

DOI: 10.52711/2321-5763.2024.00025

Address: Shivani Yadav1, Ravinder Kaur2, Suyash Mishra3*
1Department of Commerce, Govt. Girls College, Ballabhgarh, Faridabad, Haryana, India.
2Department of Commerce, Central University of Haryana, Mahendergrah, Haryana, India.
3Retail and Logistics Management, Department of Vocational Studies and Skill Development, Central University of Haryana, Mahendergrah, Haryana, India.
*Corresponding Author

Published In:   Volume - 15,      Issue - 2,     Year - 2024


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Cite this article:
Shivani Yadav, Ravinder Kaur, Suyash Mishra. Green Marketing: An approach to promote Sustainable Development. Asian Journal of Management. 2024;15(2):153-8. doi: 10.52711/2321-5763.2024.00025

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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