Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market

Author(s): Sivakami R, Prerna Thapa

Email(s): Email ID Not Available

DOI: 10.52711/2321-5763.2025.00015

Address: Sivakami R1, Prerna Thapa2
1Associate Professor, Department of Post Graduate Studies, School of Commerce, Mount Carmel College, Autonomous, Bengaluru, India.
2Student, Department of Post Graduate Studies, School of Commerce, Mount Carmel College, Bengaluru, India.
*Corresponding Author

Published In:   Volume - 16,      Issue - 2,     Year - 2025


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Cite this article:
Sivakami R1, Prerna Thapa. Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market. Asian Journal of Management. 2025;16(2):94-0. doi: 10.52711/2321-5763.2025.00015

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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