Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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The Impact of Product quality and pricing on Customer Satisfaction: A Case Study of Tantuja Handloom brand in West Bengal

Author(s): Dibyendu Bikash Datta, Dipannita Dutta, Ashis Narayan Banerjee

Email(s): dbdatta@gmail.com

DOI: 10.52711/2321-5763.2025.00030

Address: Dibyendu Bikash Datta1*, Dipannita Dutta2, Ashis Narayan Banerjee3
1Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Government of India), Kolkata - 700106, West Bengal, India.
2Department of Journalism and Mass Communication, Khudiram Bose Central College (Affiliated with University of Calcutta, Kolkata - 700006, West Bengal, India.
3Directorate of Textiles (Handloom, etc.), Department of MSME and Textiles, Government of West Bengal, Kolkata - 700006, West Bengal, India.
*Corresponding Author

Published In:   Volume - 16,      Issue - 3,     Year - 2025


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Cite this article:
Dibyendu Bikash Datta, Dipannita Dutta, Ashis Narayan Banerjee. The Impact of Product quality and pricing on Customer Satisfaction: A Case Study of Tantuja Handloom brand in West Bengal. Asian Journal of Management. 2025;16(3):193-2. doi: 10.52711/2321-5763.2025.00030

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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