Author(s):
Sivakami R, Sweitha K.
Email(s):
sivakamir@mccblr.edu.in
DOI:
10.52711/2321-5763.2026.00018
Address:
Sivakami R1*, Sweitha K.2
1Associate Professor, Department of Post Graduate Studies, School of Commerce, Mount Carmel College, Autonomous, Bengaluru, Karnataka, India.
2M.Com – International Business, Department of Post Graduate Studies, School of Commerce, Mount Carmel College, Autonomous, Bengaluru, Karnataka, India.
*Corresponding Author
Published In:
Volume - 17,
Issue - 2,
Year - 2026
Cite this article:
Sivakami R, Sweitha K.. Invisible Pressure and Hidden Additions: Behavioural and Ethical Impact of Urgency and Sneak-Into-Basket Patterns in Indian Online Retail. Asian Journal of Management. 2026;17(2):121-6. doi: 10.52711/2321-5763.2026.00018