Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

A Study on Mediating Effect of User Generated Content on LiveStream Shopping and Purchase Intentions

Author(s): Vijaya S. Uthaman, Aswathy Raveendran

Email(s): vijayas@cet.ac.in

DOI: 10.52711/2321-5763.2026.00036

Address: Vijaya S. Uthaman*, Aswathy Raveendran
CET School of Management, College of Engineering Trivandrum, APJ Abdul Kalam Technological University, Trivandrum, Kerala, India.
*Corresponding Author

Published In:   Volume - 17,      Issue - 3,     Year - 2026


Keywords:

Cite this article:
Vijaya S. Uthaman, Aswathy Raveendran. A Study on Mediating Effect of User Generated Content on LiveStream Shopping and Purchase Intentions. Asian Journal of Management. 2026;17(3):229-6. doi: 10.52711/2321-5763.2026.00036

  Purchase PDF



Recomonded Articles:

The Effect of Technology Acceptance on Online Customers’ Repurchase Intention

Author(s): Neeti Gupta

DOI: 10.5958/2321-5763.2020.00054.2         Access: Open Access Read More

An Empirical model of Satisfaction, trust, and Repurchase intention in online shopping

Author(s): Neeti Gupta

DOI: 10.5958/2321-5763.2020.00026.8         Access: Open Access Read More

Digital Marketing: Trends, Opportunities, and Challenges

Author(s): Neeti Gupta

DOI: 10.5958/2321-5763.2020.00066.9         Access: Open Access Read More

Visual Merchandising and Impulse Buying Behavior with special reference to Retail Industry

Author(s): Nidhi Jhawar, Vivek S. Kushwaha

DOI: 10.5958/2321-5763.2017.00177.9         Access: Open Access Read More

Consumers buying behavior towards Online Shopping- A study of Literature Review

Author(s): Mridulesh Singh, Ankit Kumar Katiyar

DOI: 10.5958/2321-5763.2018.00076.8         Access: Open Access Read More

Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market

Author(s): Sivakami R, Prerna Thapa

DOI: 10.52711/2321-5763.2025.00015         Access: Open Access Read More

Impact of New Digi-Banking Services on Customer Satisfaction in Private Sector Banks in The City of Coimbatore

Author(s): Prashant Debnath, P. Chellasamy

DOI: 10.52711/2321-5763.2022.00050         Access: Open Access Read More

Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store

Author(s): Rupesh Kumar M, Kunal Sharma

DOI: 10.5958/2321-5763.2017.00032.4         Access: Open Access Read More

B2C E-Commerce in India: Evolution, Prospects and Challenges

Author(s): C.L.Chandan, Neeti Gupta

DOI: 10.5958/2321-5763.2018.00030.6         Access: Open Access Read More

Retaining the Cachet of Luxury Fashion Brand’s in Social Media through Storytelling and Narratives

Author(s): Hemantha Y

DOI: 10.52711/2321-5763.2021.00029         Access: Open Access Read More

Impact of Green Marketing on Consumer Buying Behaviour –A Methodological and thematic Review

Author(s): Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00126.9         Access: Open Access Read More

The Role of Social Media Marketing In Customer Purchase Intent – A Methodological and Thematic Review

Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00119.1         Access: Open Access Read More

Examining the Effect of Demonetisation on Grocery Retailing in India

Author(s): Ishfaq Hussain Bhat, Soumya Singh

DOI: 10.5958/2321-5763.2018.00194.4         Access: Open Access Read More

Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers)

Author(s): Amrinder Singh, Pritpal Singh

DOI: 10.5958/2321-5763.2018.00020.3         Access: Open Access Read More

Impact of Digitalization in an Organization and its importance in Knowledge and Value Management System

Author(s): Dimpy Sachar, Harshmeet Kaur

DOI: 10.5958/2321-5763.2017.00007.5         Access: Open Access Read More

Consumer buying behaviour through Online shopping application in fast moving Consumer goods

Author(s): R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar

DOI: 10.5958/2321-5763.2020.00049.9         Access: Open Access Read More

Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Store Image - A Critical Success Factor in Dynamic Retailing Environment: An Investigation

Author(s): Atul Kumar

DOI:         Access: Open Access Read More

An Investigation into the relationship between AI enabled Chabot Interface and Online buying behavior of Consumers in Delhi NCR Region

Author(s): Manika Jain, Jhanvi Khurana

DOI: 10.52711/2321-5763.2022.00003         Access: Open Access Read More

The Study of Determinants of Reference Group Appeal for Understanding The Consumer Buying Behavior

Author(s): Deepa Katiyal

DOI: 10.5958/2321-5763.2017.00042.7         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Critical Analysis of Clinical Waste Management of Selected Curative Health Care Institutions in the Gampaha District
Determinants of Employee Commitment in Nigerian Deposit Money Banks: A Study of Transformational and Transactional Leadership Styles
AI-Driven Hospital Management Analytics: Enhancing Patient Experience through Predictive and Operational Insights
Bibliometric Analysis of Digital Financial Literacy and Financial Inclusion Using VOSviewer
Impact Analysis of Showing Carbon Footprint Data associated with UPI Payments on Consumer Payment Behaviour
Evaluating the Business Performance through Financial Statement Indicators: A Systematic Review of Published Dissertations
Financial Innovation and Technology Adoption as Drivers of Corporate Sustainability in India
India-EU FTA and the EU’s CBAM: Trade Implications and Strategic Policy Response for India
Corporate Strategy and Capacity Utilization: Aligning Resources for Business Excellence
Factors influencing customer satisfaction in Indian Snack Industry: A Case study of Big Mishra
An insight of Work-life Balance Practices in Pharmaceutical Companies
A Study on Mediating Effect of User Generated Content on LiveStream Shopping and Purchase Intentions
The Interplay of Blockchain and Artificial Intelligence: An Overview of Their Impact on Accounting Accuracy, Audit Efficiency, and Fraud Detection
Unveiling the future of Artificial Intelligence: Banking Customers
Tracing the Path from Rationality to Bounded Rationality: The Contributions of Daniel Kahneman and Amos Tversky
A Study on Evaluation of Technological Innovation of Green Banking Initiatives in Public Sector Banks
The Sound of Style: A Study on Fashion Podcasts, Consumer Behaviour, and Digital Brand Strategy
AI-Driven Hospital Management Analytics: Enhancing patient Experience through Predictive and Operational Insights
Unveiling the Role of Financial Education in Strengthening Financial Decision-Making among Salaried women in Himachal Pradesh
Management of Academic Stress among College Students: An Empirical Study in different colleges of Kolkata

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Quick Links