Social Media and Organisation: New Dynamics in Current Scenario Management with Special Reference to Bhilai City

Sandeep Jashwant

Asst. Professor and Head, Dept. of Management, Shankaracharya Mahavidyalaya, Sec-6 Bhilai(C.G.)

*Corresponding Author E-mail:

ABSTRACT:

Now in today's scenario social media like Blogs, LinkedIn, face book, twitter, Skype, etc. are playing a very important role in consumer buying behavior decision making process directly and indirectly. In recent trend of innovation in management social media becomes powerful and cost free approach to promote product to consumer. As per the survey result India's 75% youth are using social media for sharing their thought and views and comment in different area of country.

B2C is an abbreviated term for business to consumer marketing. Business to consumer marketing is when a business markets products to a consumer market. A consumer is a buyer of products that are not business related. B2C products include goods and services such as food, clothes, cars, houses, phone services, credit repair services, etc.

Objective of the study

Every Research is Incomplete without objective. For conducting my Research i have taken following Objective:

· To determine the impact of social media in Management.

· To know the awareness of customer/consumer regarding social Media awareness.

· To know the impact of Social media in Management and their Implication.

· To determine the effect of social media in Management as a new dynamics in current scenario.

KEYWORDS: Social Media, Face book, Dynamics, Management

INTRODUCTION:

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report B2B Buyer Survey. Not surprisingly, 95% of buyers say that vendors used email to stay in touch with them during the selection process, although 84% also said they were contacted by phone. A majority of buyers (59%) said they were pleased with vendors' choices about how and when to contact them, although 33% said there was room for improvement in this area, and 8% said they were unhappy with vendors trying to contact them too often.(www.demandgenreport.com/industry-topics/marketing-analytics/ 1702-b2b-buyer-survey-reveals-impact-of-social-media-on-vendor-selection-process)

This research paper is based on perception of consumer regarding impact of social media in buying behavior decision making of consumer.

OBJECTIVE OF THE STUDY:

· To determine the impact of social media in Management.

· To know the awareness of customer/consumer regarding social Media awareness.

· To know the impact of Social media in Management and their Implication.

· To determine the effect of social media in Management as a New Dynamics in Current Scenario.

RESEARCH METHODOLOGY:

Sample Size: - 50 Respondents

Hypothesis: - Null Hypothesis

Sources of data: - Primary Data (Collected Through Questionnaire)

Secondary Data (Collected Through Books, Websites, Journals and Publication)

Research Design: - Exploratory and Descriptive Research

Scale: - Nominal Scale

Data Interpretation and Tabulation: - Pie Chart

Area of research: - Bhilai Sector-6 Area (Chhattisgarh).

Data Analysis and Interpretation

Do you think Management has any knowledge about social media?

Interpretation:-According to 41 respondents Management have knowledge about social media and 9 respondent say customer do not have any knowledge.

Which social media nowadays Management are preferring for communication and why?

Interpretation:-35 respondent say face book is the best social media for communication because of easy accessibility and user friendly nature and 15 respondents say twitter and skype are best due to feature of application.

Do you think nowadays social media playing important role in Management?

Interpretation:-All respondents say social media is playing important role in Management.

Do you think now Management is taking information from social media websites before making any decision?

Interpretation:- According to 45 respondents management are taking help and information from social media before Making any product and 5 respondents say that Management do not use help of social media before Making any product.

Do you think Management Product making decision is influenced by any social media?

Interpretation:-40 respondents say that Management Product Making decision is influenced by any social media and 10 respondents said that there is no influence on Management Product Making decision by any social media.

Do you think nowadays management takes help of social media before making any product?

Interpretation:-42 respondents says that Nowadays Management takes help of Social Media before Making any product and 8 respondents says that Management do not take help of Social Media in Making of product.

Do you strongly feel social media is playing very important role in recent Management Innovative Practices?

Interpretation:-41 respondents strongly feel social media is playing very important role in recent Management Innovative Practices and 9 respondents said that strongly feel social media is playing very important role in recent Management Innovative Practices.

Findings:

By the following research it can be concluded that:

· Respondents said Management has knowledge about social media.

· Respondent say face book is the best social media for communication because of easy accessibility and user friendly nature.

· All respondents say social media is playing important role in buying behavior decision making process.

· Respondents said management is taking help and information from social media before making any product.

· Management Product making decision is influenced by social media.

· Respondents strongly feel social media is playing very important role in recent Management Innovative Practices.

RECOMMENDATION:

By the following research it can be recommended that:

· Management must use social media for promoting their product into market.

· Before making any product Management should call suggestion of people by help of social media that which kind of product they want and price of the product so that they can make product according to need of the customer.

· Management should use social media with proper planning and in systematic manner for increasing success of their product in market.

SUGGESTION:

By the above study following are suggestion:

· Proper and systematic effort should be use by Management for attracting their customer/consumer.

· Management must aware their customer/consumer regarding application of social media so that they can make their decision soon.

· Social media should be used as a effective and cost free approach for promoting product in market by Management.

LIMITATION OF THE STUDY:

Following are the limitation of the study

(1) Time

(2) Cost

(3) Language

(4) Age

(5) Awareness

REFERENCES:

Marketing Research: G.C. Beri TMH New Delhi.

Marketing Research D.D. Sharma Himalaya Publishing House New Delhi

Research Methodology Methods and Techniques C.R. Kothari New Age International Publisher

Koter Philip; Marketing Management Analysis Planning and Control Prentice Hall, New Delhi

Sales and Advertisement Management; C.N. Sontakki, Kalyani Publisher

www.wikipedia.com

Received on 15.01.2014 Modified on 30.01.2014

Asian J. Management 5(2): April-June, 2014 page 265-267