A Study on Relevance of E- Business in
India
Dr. Syed Saleem
Aquil, Dr. N. S. Baghel
Assistant
Professor, Kalyan P. G. College, Bhilai
*Corresponding Author E-mail: saleemaquil@gmail.com
ABSTRACT:
The objective of study is to
find out the latest trend of e-commerce in business. Electronic has changed the
concept of business all over the world specifically after 1995. Even a small
company or business undertaking has turned into a multinational company since
internet has broken all barriers of communication and boundaries of the
countries. So attempt is being made to find out how the internet has changed to
global business. Based on those data, a concept and analysis have been
developed to get information on the challenges and opportunities faced by the
business. The research study covers e-commerce activities, benefits, barriers
and key success factors. It covers essentially the Global business and
especially Indian interest and Indian Growth rate as compare to world level.
Since the study is being completed within a very short span of time the primary
data from the different sources like Railways, tourism and Banks could be
collected. Although we understand that the business of these entities is
heavily depending upon internet infrastructure. All the working of these
undertakings id stalled if the internet is not functioning. Even then we tried
to collect data from the various secondary sources including various web sites.
Originally, electronic commerce
was identified as the facilitation of commercial transactions electronically,
using technology such as Electronic Data Interchange (EDI) and Electronic Funds
Transfer (EFT). These were both introduced in the late 1970s, allowing
businesses to send commercial documents like purchase orders or invoices
electronically. The growth and acceptance of credit cards, automated teller
machines (ATM) and telephone banking in the 1980s were also forms of electronic
commerce. Another form of e-commerce was the airline reservation system
typified by Sabre in the USA and Travicom
in the UK.
Beginning in the 1990s,
electronic commerce would include enterprise resource planning systems (ERP),
data mining and data warehousing In 1990, Tim Berners-Lee invented the
WorldWideWeb web browser and transformed an academic telecommunication network
into a worldwide everyman everyday communication system called internet/www.
Commercial enterprise on the Internet was strictly prohibited by NSF until
1995.
Although the Internet became
popular worldwide around 1994 with the adoption of Mosaic web browser, it took
about five years to introduce security protocols (i.e. SSL encryption enabled
on Netscape 1.0 Browser in late 1994) and DSL allowing continual connection to
the Internet.
E -business and
e-commerce are terms that are sometimes used interchangeably, and sometimes
they're used to differentiate one vendor's product from another. But the terms
are different, and that difference matters to today's companies. In both cases, the e stands for
"electronic networks" and describes the application of electronic
network technology - including Internet and electronic data interchange (EDI)-
to improve and change business processes. E-commerce
covers outward-facing processes that touch customers, suppliers and external
partners, including sales, marketing, order taking, delivery, customer service,
purchasing of raw materials and supplies for production and procurement of
indirect operating-expense items, such as office supplies. It involves new
business models and the potential to gain new revenue or lose some existing
revenue to new competitors. It's ambitious but relatively easy to implement
because it involves only three types of integration: vertical integration of
front-end Web site applications to existing transaction systems; cross-business
integration of a company with Web sites of customers, suppliers or
intermediaries such as Web-based marketplaces; and integration of technology
with modestly redesigned processes for order handling, purchasing or customer
service. E-business includes e-commerce
but also covers internal processes such as production, inventory management,
product development, risk management, finance, knowledge management and human
resources. E-business strategy is more complex, more focused on internal
processes, and aimed at cost savings and improvements in efficiency,
productivity and cost savings.
E – Business Growth in India
S. No
|
YEAR
|
ONLINE TRADING Rs.
|
01
|
2007-08
|
8146 cr.
|
02
|
2008-09
|
14030 cr.
|
03
|
2009-10
|
19688 cr.
|
04
|
2010-11
|
31598 cr.
|
05
|
2011-12
|
46520 cr.
|
06
|
2012-2013
|
62500 cr. (Approx) |
Importance
and Uses of E – Business in Global Business
Exploitation of New Business
Broadly speaking, electronic
commerce emphasizes the generation and exploitation of new .business
opportunities and to use popular phrases: “generate business value” or “do more
with less”.
Enabling the Customers
Electronic business is enabling
the customer to have an increasing say in what products are made, how products
are made and how services are delivered (movement from a slow order fulfillment
process with little understanding of what is taking place inside the firm, to a
faster and rt1ore open process with customers having greater control.
Improvement of Business Transaction
Electronic business endeavors to
improve the execution of business transaction over various networks.
Effective Performance
It leads to more effective
performance i.e. better quality, greater customer satisfaction and better
corporate decision making.
Greater Economic Efficiency
We may achieve greater economic
efficiency (lower cost) and more rapid exchange (high speed, accelerated, or
real-time interaction) with the help of electronic commerce.
Execution of Information
It enables the execution of
information-laden transactions between two ore more
parties using inter connected networks. These networks can be a combination of
‘plain old telephone system’ (POTS), Cable TV, leased lines and wireless.
Information based transactions are creating new ways of doing business and even
new types of business.
Incorporating Transaction
It also incorporates transaction
management, which organizes, routes, processes and tracks transactions. It also
includes consumers making electronic payments and funds transfers.
Increasing of Revenue
Firm use technology to either
lower operating costs or increase revenue. Electronic Commerce has the
Potential to increase revenue by creating new markets for old products,
creating new information-based products, and establishing new service delivery
channels to better serve and interact with customers. Reduction of Friction
Facilitating of Network Form
Electronic business is also
impacting business .to business interactions. It facilitates the network form
of organization where small flexible firms rely on other partner, companies for
component supplies and product distribution to meet changing customer demand
more effectively. Hence, an end to end relationship management solution is a
desirable goal that is needed to manage the chain of networks linking
customers, workers, suppliers, distributors and even competitors. The
management of "online transactions" in the supply chain assumes a
central roll.
E-commerce integration
The rationale for infusion of e-commerce education into all
business courses is that technological developments are significantly affecting
all aspects of today's business. An e-commerce dimension can be added to the
business curriculum by integrating e-commerce topics into existing upper-level
business courses. Students would be introduced to e-commerce education and
topics covered in a variety of business courses in different disciplines e.g.
accounting, economics, finance, marketing, management, management information
systems. To help assure that all related business courses in all disciplines
such as e.g., accounting, finance, economics, marketing, management,
information systems pay proper attention to the critical aspects of e-commerce,
certain e-commerce topics should be integrated into existing business courses.
As the availability of the Internet expands, as computing devices
become more affordable, and as energy requirements and form factors shrink,
e-learning will become more popular. In addition to the importance of lifelong
learning, distance education and e-learning will grow in popularity because
convenience and flexibility are more important decision criteria than ever
before. E learning will become widely accepted because exposure to the Internet
and e-learning often begins in the primary grades, thus making more students
familiar and comfortable with online learning. In fact, for many countries,
distance education has been the most viable solution for providing education to
hundreds of thousands of students.
Impact of e-business on the Global Economy
When it is considered the impact
of e- business on the global economy it is said to be very influential and
far reaching. E-commerce is one that has a profound and radical effect for
businesses that is located all over the world.
It is more powerful than the traditional resources that were
adopted by businesses all over the world. With the aid of ecommerce it is
possible for people to shop online from their comforts of their home
irrespective of the geographical location. Ecommerce has been able to remove
the geographical barriers successfully and helped customers to come into
contact with vendors without hassles.
The impact of e business is one that has bought in a drastic
change in the traditional market. It is one that has been welcomed with open
arms as it has clicked immensely for many businesses and now most of the
businesses that exist without ecommerce cannot exist. Ecommerce has also helped
many small businesses as they no longer require to have a physical office that
caters to a particular geographical location. The impact of ecommerce on the
global economy is so immense that the targeted audience can be reached without
wasting time and economic resources. The target market is easily reached with
the aid of effective internet marketing techniques.
It has influenced everything right from the production to the
service levels that many companies are able to do business with. This change is
a very significant one and it is here to stay. With ecommerce these businesses
are faced with the main challenge of having to stay ahead of their market
competitors with the shifts in technology. They should be able to embrace and
wield the power of marketing successfully to their advantage so that have the
edge in market competition.
The impact of e business on the global economy has also affected
countries that are not so economically sound and it has acted to take them to
the forefront on international trade and commerce. Ecommerce crosses all
economical and political barriers and this in turn gives rise to more effective
marketing techniques that has the ability to penetrate all barriers. Ecommerce
carries with it a number of benefits and it has worked wonders for both small
and big businesses alike. With ecommerce techniques companies have enhanced
sales and increased profits. It is a technological boom and here to stay for a
very long time!
Why E-business is changing the
way businesses operate?
E-Commerce facilitates the
current reengineering of business processes which is widespread in most large
companies. The goals of e business are similar to the goals of reengineering:
Reduced costs
Lower product cycle times
Faster customer response
Improved service quality
·
Faster buying/selling procedure, as well as easy to find products.
·
Buying/selling 24/7.
·
More reach to customers, there is no theoretical geographic
limitations.
·
Low operational costs and better quality of services.
·
No need of physical company set-ups.
·
Easy to start and manage a business.
·
Customers can easily select products from different providers
without moving around physically.
·
Any one, good or bad, can easily start a business. And there are
many bad sites which eat up customers’ money.
·
There is no guarantee of product quality.
·
Mechanical failures can cause unpredictable effects on the total
processes.
·
As there is minimum chance of direct customer to company
interactions, customer loyalty is always on a check.
·
There are many hackers who look for opportunities, and thus an
ecommerce site, service, payment gateways, all are always prone to attack.
New possibilities brought about by technology.
E-commerce involves an online
transaction. This can range from ordering online, through online delivery of
paid content, to financial transactions such as movement of money between bank
accounts. One area where there are some positive indications of e-commerce is
financial services.
Challenges for E- business
Internet based e-commerce has besides, great advantages, posed
many threats because of its being what is popularly called faceless and
borderless. Some examples of ethical issues those have emerged as a result of
electronic commerce. All of the following examples are both ethical issues and
issues that are uniquely related to electronic commerce.
CONCLUSION:
With the development of computer technology, the World Wide Web
has become the connection medium for the networked world. Computers from
locations that are geographically dispersed can talk with each other through
the Internet. As with any new technology, there are positives and negatives
associated with its use and Adoption. Finally, an e-marketplace can serve as an
information agent that provides buyers and sellers with information on products
and other participants in the market.
E- business creates new opportunities for business; it also
creates new opportunities for education and academics. It appears that there is
tremendous potential for providing e-business education. As discussed earlier
about the different media of e-commerce such as TV, PC or Mobile these new
media will be a major preoccupation for marketers over the few years that
especially how to combine them within an integrated bricks and clicks marketing
mix. However, rapidly changing technology is continually bringing new goods and
services to the market accompanied by new strategies to sell them. Therefore,
it may also conclude that new ethical issues related to business will emerge.
New ethical issues must be identified and immediate steps and actions
should be taken. Initially, new Internet users would be reluctant to conduct
any kind of business online, citing security reasons as their main concern. In
order to increase consumer adoption of e-services, the sources of consumer
confusion, apprehension and risk need to be identified, understood and
alleviated. E-commerce provides tremendous opportunities in different
areas but it requires careful application for consumer protection issues.
Growth of e-commerce would also depend to a great extent on effective IT
security systems for which necessary technological and legal provisions need to
be put in place and strengthened constantly. While many companies,
organizations, and communities in India are beginning to take advantage of the
potential of e- business, critical challenges remain to be overcome before
e-commerce would become an asset for common people.
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Received on 25.01.2014 Modified on 10.01.2014
Accepted on 15.02.2014 © A&V Publication all right reserved
Asian J. Management 5(2):
April-June, 2014 page 268-271