Jharana Rani Pattnaik
Assistant Professor, Vignan
Institute of Technology and Management (VITAM), Berhampur,
Odisha, India
*Corresponding Author E-mail: Pattnaik.Jharana44@gmail.com
Employees often join and stay because they believe in the ideals
and inspiration of the leadership and the vision of the organization. This
study aims to empirically investigate the effect of leadership and
organizational vision on inducing psychological attachment among the Indian
Information Technology companies’ employees. Survey data was obtained from 268 employees of
Indian IT companies. A scale to measure employees’ satisfaction level on the
organization leadership level and vision was developed and validated. A structured questionnaire was
used amongst respondents and the collected data was analyzed using multiple
regression analysis technique to test the hypothesis. Regression analysis shows that a caring and strong
leadership and clear vision of an organization has significant effect on the
employees’ positive psychological attachment with an organization.
KEYWORDS: Corporate Social Responsibility,
Leadership, Organization Goal, Organization Vision, Psychological Attachment.
1.0 INTRODUCTION:
Human
resources are the important contributors for competitive advantages and firm
needs to ensure these inimitable resources do not leave the firm to join
competitors (Newbert, 2008). Several studies have
been made on various aspects of human resources management practices. However, the complex system of
relationships between the leadership and organizational vision, and how these
inspirational values induce psychological attachment among the employees are
empirically less explored. Employees want a leader who can understands them,
care for them, treat them fairly, and above all whom the employees can trust. Vision is professed as directing
the organization and its employees to integrated values and standards, as well
as encouraging commitment among the employees of the organization (Bennis and Nanus, 1985). While
the organizational vision is a process in which other members of the
organization participate but the organization vision is mostly framed by the
leaders rather than the followers (Bennis and Nanus, 1985).
A circumstance in which an organizational vision exists without a
visionary leader (Foster and Akdere, 2007) is an
exception rather than the statute. Organizational vision begins at an
individual level (Crossan and Mazutis,
2008), therefore it depends on the leader's personal ethos that represents his
personal aspiration regarding the organization’s future (Chance, 1992). As a
starting point, leader’s personal vision has an important role and is the
foundation for developing a shared vision with other organizational members
(Manasse,1986). It is utmost important for organization to measure the
employee’s level of satisfaction on the organization leadership and
organization vision. Employee
satisfaction level with organization attributes are expressed by employee’s
positive word of mouth (Sullivan, 2004). Understanding employees' perceptions
on the organizations leadership team, vision is vital as these perceptions
influence the business benefit of the organization as well as the employee
retention. The current study endeavors to provide a systematic work explaining
the impact of leadership, organization vision on employees’ psychological
attachment towards the organization. The study focused on the Information
Technology (IT) sector, the knowledge based organizations that play a major
role in Indian economic.
2.0
REVIEW OF LITERATURE:
Leadership:
The leadership theory focuses on characteristics theory, behavior
theory and contingency theory (Tsai, 2002). Transformational leadership has
become the mainstream of leadership models (Faranda,
1999). To sustain in the competitive business environment organizational
reformation at the due course of time is a strategic must rather than an
option. Leaders offer an inspiring vision and value to evoke members' awareness
of the change as well as switch the original value, culture of the
organization, behavior models, and human relationship to achieve the
reformation the organization is looking for (Burns, 1978; Chu andLai 2011). The leaders who can activate innovation,
groom employees as leaders, and drive reformation forward are called
transformation leaders (Bennis, and Nanus, 1985; Bass, 1990). The transformation leaderships
are divided into four parts as Idealized influence, Individualized
consideration, Inspirational motivation, Intellectual stimulation (Chu and Lai,
2011).
·
Idealized influence: Employees trust and respect leaders with
visionary idea and excellent fortitude and are willing to accept missions to
achieve the organizational desired goals (Chu and Lai, 2011).
·
Individualized consideration: Respect the uniqueness of employees'
nature, care the employees and meet their needs, and make them to be valued and
happy to stay engaged and contribute to organization (Chu and Lai, 2011).
·
Inspirational motivation: Inspire employees' working motivation,
encourage them to face challenge and complete work through sincere interaction
and mutual respect for the accomplishment of organizational missions (Chu and
Lai, 2011).
·
Intellectual stimulation: Encourage staffs to learn and gain
knowledge, develop the platform of diverse thinking, encourage employees
creativity as well as train ability of problem solving (Chu and Lai, 2011).
As pointed out by Chu and Lai (2011), leaders play a vital role in
the employees’ psychological attachment with the organization. The most
important element in an organization for retention is the leader (Taylor,
2002). Leader is the face of any company and makes the difference.
Accountability for retention has traditionally fall under the domain of HR, so
transferring part of that responsibility to operations and leaders is a
cultural shift (Taylor, 2002) and highly applicable for the modern human resource
management. Leadership can change and sustain the culture of the organization
by creating new or reinforcing established sets of practices, beliefs, shared
values, and norms within organizations (Trice and Beyer, 1993; Schein, 1985).
Trust in the workplace among employees is another outcome that is developed
through the organization’s leaders (Creed and Miles, 1996; Shaw, 1997).
Organization Vision:
In the literature, vision has a number of definitions but all of
these definitions include an orientation to future, a mental image or picture,
and aspects of direction or goal. Vision articulates what the organization
wishes to achieve. It serves as "a signpost pointing the way for all who
need to understand what the organization is and where it intends to go" (Nanus, 1992). Vision not only restricts just by describing
an organization's direction or goal, but also directs the ways of achieving it.
It guides the work of the organization and for its employees. To assist leaders
in developing an appropriate vision, Nanus (1992)
maintains that the "right vision" will attracts commitment and
energizes people and creates meaning in workers' lives.
According to Seeley
(1992) vision is a "goal-oriented mental construct that guides people's behavior." Vision is a portrait of the future for
which employees are willing to work for (Seeley, 1992). However, vision is more
than an image of the future. It has a convincing characteristic that serves to
motivate, inspire and engage employees. Vision has been described by Manasse (1986) as "the force which molds
meaning for the people of an organization."
Corporate
Social Responsibilities (CSR):
Global Workforce Study (2007-2008) found
that CSR is one of the top three attribute that leads for both engagement and
retention among all age groups except 18-24 years of age. The study also found
that when employees view their organization’s commitment to socially
responsible behaviour more favourably, they also tend to have more positive
attitudes towards the organization. There is growing evidence that a company’s
CSR activities comprise an increasingly important way to attract and retain
good employees from all generations (MBR, 2009). Contrary to early research
that suggested CSR was more important to young professionals, researchers have
now shown that CSR is valued by employees of all experience levels and
generations (MBR, 2009).
3.0 RESEARCH DESIGN AND
METHODOLOGY:
The present
study intended to investigate the effect of leadership and organizational
vision on employee’s psychological attachment to the organization. First of all
exploratory research was conducted for the basic understanding of the fact
followed by a focus group discussion (Pattnaik, 2011). The
focus groups culminated in the generation of 4 potential scale items pertaining
to leadership and organizational vision. These items were then edited to ensure
wording was as precise as possible (Churchill, 1979) and subsequent procedure
for data collection and scale purification. In this study psychological attachment
was considered as the consequences of the organizations leadership and vision
attributes and not a component of leadership and organizational vision scale.
The level of psychological attachment of employees was measured with a single
question (Q2.1 Given the opportunity, I tell others great things about working
here) as Sullivan (2004) noted that eemployee’s satisfaction level with organization aare expressed by employee’s positive word of mouth. Based on the
literature review and focus group interview the following hypotheses were
developed for statistical analysis.
H1: Strong
leadership and clear organization vision has significant impact on employee’s
psychological attachment towards the organization.
The research adopted conclusive research. Among two
types of conclusive research, descriptive research was chosen by which the
degree to which the variables are associated were determined and from
descriptive research quantitative research design was chosen to carry out the
study (Pattnaik, 2011). From the methods of
descriptive research the present study was administered through survey methods
(Pattnaik, 2011).
3.1 Sampling
Size and Design
Sampling is the selection of a fraction of the
total number of unites of interest to decision makers for the ultimate purpose
of being able to draw general conclusions about the entire body of units (Parasuraman et al. 2004). Indian IT organizations were
selected for the study. Questionnaires were sent to 500 employees of these
organizations and 268 responded with a response rate of 53.6 percent.
Distribution of sample demographics is presented in table-1 through table-4.
Due to the confidentiality of the organization and respondents, the identities
of these organizations are not disclosed in the current paper.
Table 1: Gender
Gender |
Frequency |
Percent |
Male |
169 |
63.1 |
Female |
99 |
36.9 |
Total |
268 |
100.0 |
Table 2: Age
Age |
Frequency |
Percent |
< 25 Years |
37 |
13.8 |
25 -30 years |
86 |
32.1 |
31- 35 Years |
71 |
26.5 |
36- 40 Years |
42 |
15.7 |
41- 45 Years |
29 |
10.8 |
46- 50 Years |
3 |
1.1 |
Total |
268 |
100.0 |
Table 3: Designation
Designation |
Frequency |
Percent |
Team Member |
115 |
42.9 |
Team Leader/ Project Leader |
52 |
19.4 |
Project Manager/ Account Manager/ Delivery
Manager |
82 |
30.6 |
Delivery Head/ Head Of Department/ Senior
Management |
17 |
6.3 |
Other |
2 |
.7 |
Total |
268 |
100.0 |
Table 4: Education
Education |
Frequency |
Percent |
BE/ B.Tech or
equivalent |
164 |
61.2 |
ME/M.Tech/ MCA or
equivalent |
86 |
32.1 |
MBA or equivalent |
15 |
5.6 |
Other |
3 |
1.1 |
Total |
268 |
100.0 |
3.2
Scaling Method
Based on
the focus group discussion questionnaire was developed. The questionnaire
consists of a series of statements, where the respondents were requested to
provide answers in the form of agreement or disagreement to express their level
satisfaction to the questions. Likert scaling was
used with a range from 1 to 5 point scaling because the research was based on
five dimensions which are strongly
disagree, disagree, neutral, agree and strongly agree. Demographic details were
also part of the questionnaire. In case of gender we used nominal scaling.
3.3
Reliability and Validity
Before proceeding for the
Exploratory factor analysis, Item-total correlation was made and found that the
corrected item-total correlation of four items of the scale appeared to have a
corrected item-total correlation greater than .70 and hence none of the items
were dropped for further analysis (Everitt, 2002). Reliability of the questionnaire was
validated with computation of Cronbach alpha (Cronbach, 1951). For all 4 items, Cronbach
alpha was 0.88. According to Hair et al. (2007), this coefficient (0.88)
indicates good reliability as it exceeds minimum acceptance level of 0.7 (Pattnaik. 2011).
Table 5: Factor
Analysis Component Matrix
Items |
Component |
|
1 |
Q1.1 My
organization has a strong leadership
team |
0.868 |
Q1.2 My
organization is having a clear vision for future |
0.864 |
Q1.4 My
leadership team treats employee well being as a priority |
0.858 |
Q1.3 My
organization has adequate Corporate Social Responsibilities (CSR) initiatives |
0.852 |
Table 6: Total Variance Explained
Component |
Initial Eigen values |
Extraction Sums of
Squared Loadings |
||||
Total |
% of Variance |
Cumulative % |
Total |
% of Variance |
Cumulative % |
|
1 |
2.963 |
74.069 |
74.069 |
2.963 |
74.069 |
74.069 |
2 |
.517 |
12.916 |
86.985 |
|
|
|
3 |
.295 |
7.387 |
94.372 |
|
|
|
4 |
.225 |
5.628 |
100.000 |
|
|
|
Through
internal check and discussion with the experts from academic and industry, face
and content validity was judged. The results of EFA supported the factor
structure leadership
and vision scale, and established evidence of convergent
and discriminant validity as all the items had
significant loadings.
4.0 RESULTS:
Regression analysis was carried out where
the dependent variable is employees level of psychological attachment and the
predictor variables are the four items of leadership
and vision scale. Step-wise regression analysis
created three models and the final model has R-value of 0.633, which represents
the simple correlation and indicates the degree of correlation. The adjusted
R-square value appeared 0.393 indicating the dependent variable,
"Psychological Attachment" can be explained by 39.3% with the
predictor variables (Table 7). The ANOVA table
(table 8) indicates that the regression model predicts the outcome variable
significantly well as p-value is less than 0.05, and indicates that, overall,
the model applied can statistically significantly predict the outcome variable
“Psychological Attachment”.
The Coefficients
table (Table 9), provides information on each predictor variable. By
looking at the Beta column under
the Standardized Coefficients
column, employee well being as a priority for Leadership contributes 35.2
percent variance, leadership contributes 18.6 percent variance followed by
organization vision contributes 17.9 percent variance to explain the dependent
variable Psychological Attachment.
The
multiple regressions can be presented as mentioned below;
R² (adj) = 0.393, F(3,264) = 58.696, p < 0.001 and the hypothesis (H1) is
accepted.
Table 7: Model Summary
Model |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
Change Statistics |
|||||||||
R Square Change |
F Change |
df1 |
df2 |
Sig. F Change |
||||||||||
3 |
.633c |
.400 |
.393 |
.60175 |
.012 |
5.392 |
1 |
264 |
.021 |
|||||
|
||||||||||||||
Table 8: ANOVA |
||||||||||||||
Model |
Sum of Squares |
Df |
Mean Square |
F |
Sig. |
|||||||||
3 |
Regression |
63.761 |
3 |
21.254 |
58.696 |
.000c |
||||||||
Residual |
95.594 |
264 |
.362 |
|
|
|||||||||
Total |
159.354 |
267 |
|
|
|
|||||||||
Table 9: Regression Coefficients
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
Collinearity Statistics |
|||
B |
Std. Error |
Beta |
Tolerance |
VIF |
||||
3 |
(Constant) |
1.551 |
0.187 |
|
8.294 |
0.000 |
|
|
Q1.4 My
leadership team treats employee well being as a priority |
0.294 |
0.053 |
0.352 |
5.560 |
0.000 |
0.566 |
1.768 |
|
Q1.1 My
organization has a strong leadership
team |
0.166 |
0.067 |
0.186 |
2.482 |
0.014 |
0.403 |
2.484 |
|
Q1.2 My
organization is having a clear vision for future |
0.176 |
0.076 |
0.179 |
2.322 |
0.021 |
0.383 |
2.613 |
|
a. Dependent Variable: Q2.1 Given the opportunity, I tell others
great things about working here |
|
|
The results of this study showed a strong positive relationship
between employees Psychological
Attachment and strong leadership along with clear organization vision
has significant impact on employee’s psychological attachment towards the organization in the Indian origin software
companies. Contrary to the Towers Perrin Global Workforce Study (2009) the
present study points that CSR is not a predictor of employee’s psychological
attachment with the organization in Indian IT employees’ context.
The samples collected for the present study was small. A more accuracy
can be attained with large sample size by extending the research to more Indian
IT organization. Applicability of the current research results needs further
analysis and consideration. Further research is needed across various domains /
sectors such as banking, manufacturing and retail.
6.0
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Received on 17.08.2014 Modified on 23.08.2014
Accepted on 30.08.2014 © A&V Publication all right reserved
Asian J. Management 5(4): Oct.-
Dec., 2014 page 401-405