Impact of Social Networking Websites on the Attitude of Students in Bhilai
Dr. M. Madhuri
Devi1*, Dr. Summer Agrawal2
1Asst.
Professor, Commerce, Bhilai Mahila
Mahavidyalaya,
Hospital Sector, Bhilai Nagar. India
2Asst.
Professor, Govt. College, Bori, Durg. India
*Corresponding Author E-mail:
madhurikiran@gmail.com
ABSTRACT:
Most of the social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. This technological advancement fasters the time of communication but as the college students are not matured enough, I would like to know their attitude towards the Social Networking Websites. For that purpose I have conducted my Research Work on “Impact of Social Networking Websites on the Attitude of Students in Bhilai”. I have chosen two colleges for this study. The hypothesis were tested by 't' test and percentage analysis the result shows that in kalyan P.G. college, female students have higher attitude towards social networking websites in comparison to male students and in Shri Shankaracharya college, male students have higher attitude towards social networking websites in comparison to female students. Result also shows that students studying in Government College have higher attitude towards social networking websites in comparison to students studying in private colleges.
KEY WORDS: Social Networking, Websites, Youngsters, Internet, Communication.
A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications. Such services are also known as vertical social networks due to the creation of SNS which cater to specific user interests. Interpersonal communication has been a growing issue as more and more people have turned to social networking as a means of communication.
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world. The use of social networking services in an enterprise context presents the potential of having a major impact on the world of business and work
What is social networking websites?
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user, his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
There is some list of major active social networking websites are as follows:
Table No. 1:
|
S.NO.
|
NAME OF THE WEBSITE |
DISCRIPTION |
DATA LAUNCHED |
|
1.
|
|
It is used for general purpose.
It is used for general purpose. |
February, 2009
February 2004 |
|
2. |
|
It is used for general purpose. |
February, 2004 |
|
3. |
Orkut |
It is used for general purpose. |
January 2004 |
|
4. |
|
It is used for General. Micro-blogging, RSS, updates. |
July 2006 |
|
5. |
|
Business and professional networking. |
May 2003 |
|
6. |
MySpace |
It is used for general purpose. |
August 2003 |
Scope and Significance of the Study
i. Social networking websites helps to connect the people.
ii. Social networking websites is an online service.
iii. Social network services are web based and provide means for users to interact over the internet.
iv. Social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders.
v. Social networking websites are also useful for marketing and business advertisement.
vi. Social networking websites has increased new innovative ideas, knowledge, information, etc.
vii. Social networking services, or a site that focuses on building and reflecting of social networks or social relation among people.
REVIEW OF LITERATURE:
Mohamed Haneefa K. and Sumitha E. (2011) The results of the study show that a majority of the students were aware of social networking sites and use these sites for friendly communication. However, a good number of students use these sites for academic purpose also. It should be noted that social networking sites can be used as an interactive platform for academic communication and can be a source of information, knowledge and help. Orkut is the most used social networking site by the students of Calicut University. Although there are many resources and services available through these sites, there are also many concerns. Security and privacy are the topmost concerns while using these sites. However, a majority of the students still used their real names, photoes, andbio graphical information in their profiles. Social networking website companies need to improve the security and privacy of their sites. They should establish policies and strategies for the proper and safe use of personal information posted on their sites. Students may share copyrighted materials such as videos, music, photos and other documents. Social networking sites should protect the misuse of copyrighted materials.
D. Ryan (2012), The goal of this study was to determine what effect the addition of authority figure users has on the satisfaction of the original SNS users and, thus, their intention to continue using that site.Using data collected from a survey of college students, the results show that a new construct introduced in this study, authority figure users, has a significant negative moderating effect on satisfaction. However, the other new construct introduced in this study, resistance to change, indicates that SNS users feel some resistance to changing their posting habits, regardless o of the addition of AFU as a new set of users. In this sense, their resistance actually insulates them to unsatisfactory consequences and serves as a positive influence on their intention to continue using the SNS. This conceptualization of RTC as a psychological construct explains the continuance intentions of SNS users in the face of potential unsatisfactory developments in the use of their SNS. Such a relationship needs further research to understand more clearly the psychological fragilities of the clients in SNS informing environments (Cohen, 2009).
Attitude on factors that influence youngster on social networking websites in this study we need find out the attitude of youngsters towards uses of networking websites , effects of networking websites on their life.
1. To study the attitude of male and female students towards social networking websites.
2. To study the attitude of government and private male and female students towards social networking websites.
Hypothesis
1. There will be no significant difference between attitude of male and students towards youngster social networking websites.
2. There will be no significant difference between attitude of government And private students towards youngster social networking websites.
The study is limited to the area of sector 1 to sector 10 Bhilai township
The respondents were under the age group of 17-23.
METHODOLOGY:
In this research researcher has taken primary data for research the data was collected through the self prepared questionnaire. Questionnaire was standardized by using reliability. In the present study researcher has taken self prepared questionnaire as its research tool.
By adopting by serial method, the validity index of an item is determined by the extent to which the given item discriminates among examinees that differ sharply in the function measured by the test as a whole. A number of methods have been devised for use in determining the discriminative power of an item. But by serial correlation is usually regarded as the standard procedure in item analysis. By serial 'r' gives the correlation of an item with total score on the test, or with scores in some independent criterion. The adequacy of other methods is judged by the degree to which they are able to yield results which approximate those obtained by serial correlation.
The procedure in detail is as follows:-
1 Arrange the test paper in order of size for test score. Put the paper with the highest score on top.
2 Count off the top 27% of paper and bottom 27%.
3 These are used simply to mark off the two end groups.
4 Tally the number in the top group which passes each item on the test and the number in the bottom group which passes each item. Convert these numbers into percentage.
5 Correct these percent for chance success.
6 Entering normalized by serial coefficient of correlation table with the percent of success in the two groups, read the by serial r from the intersecting column and row in the body of the table.
7 Average the two percentages (top and bottom groups) to find the difficulty index of the item.
Research Instrument
Survey method was adopted for the data collection.
Data Collection:
Data was collected by using self prepared Questionnaire responses is in Yes/No form 1 mark is allotted for right answer and 0 mark for wrong answer.
Sampling:
Sample were taken from two colleges Kalyan P.G. College sector -7, Government aided College and Shankaracharya College Sector- 6, Private College. Random sampling was chosen and 30 students of each gender from both the colleges that a total of 120 students were taken for sampling.
In order to know the nature of the data the nature of the data the measure of central tendency and dispersion like mean and standard deviation were employed.
ANALYSIS, INTERPRETATION AND DISCUSSION:
The data collected are raw data and are meaningless unless certain statistical treatment is given to them. So, the data collected through Questionnaires is analyzed, interpreted and discussed as under with the help of t-test and Percentage.
HYPOTHESIS 1:
There will be no significance between attitude of male and female student attitude of youngster towards social networking websites.
Table No. 2 : Showing difference in the attitude of male and female students towards social networking websites
|
S. No. |
College |
Gender |
Sample size |
mean |
S.D. |
“t” |
Level of significant |
|
1 |
Kalyan P.G college sec 7 |
Male |
30 |
12 |
2.67 |
2.17 |
Significant (0.05level) |
|
Female |
30 |
13 |
2.39 |
||||
|
2 |
Shri Shankaracharya college sec 6 |
Male |
30 |
11 |
2.72 |
2.08 |
Significant (0.05 level) |
|
Female |
30 |
12 |
2.53 |
*Significant at 0.05 Level.
Interpretation:
The above table indicates that “t” value computed between male and female students in Kalyan College is 2.17 which is found to be significant at .05 level. It indicates significant difference in the attitude of male and female students towards youngster social networking websites. Mean value for female students is 2.39 for male students 2.67 which indicates that female students of kalian pg college have higher attitudes of youngster towards social networking websites comparison to male students. In Shri Shankaracharya College “t” value computed for male and female students 2.08 which is found to be significant at 0.05 level . It can be interpreted that there exist significant difference between male and female students. Mean value indicates that male students have higher attitude towards social networking websites in comparison to female students.
HYPOTHESIS 2:
There will be no significance between attitude of government and private students towards social networking websites.
Table No. 3: Showing difference in the attitude of government and private college students towards social networking websites.
|
S NO |
College |
Sample Size |
Mean |
S.D. |
“t” |
Level of significant |
|
1 |
Government College (Kalyan PG College sec 7) |
60 |
10 |
2.33 |
2.20 |
Significant (0.05 Level) |
|
2 |
Private College (Shri Shankaracharya College sec.6) |
60 |
11 |
2.48 |
*Significant at 0.05 level
Interpretation:
The above table indicates that “t” value computed between government and private colleges students is 2.20 which is found to be significant that 0.05 level it indicates significant difference in the attitude of Government and private students towards social networking websites. Mean value for government students is 2.33for private students 2.48 which indicates that students of Government College have higher attitude towards social networking websites comparison to private college students.
1. The percentage analysis is found that in Kalyan P.G. college 70% female students have favorable attitude of youngster towards social networking websites and 30% female students have unfavorable attitude of youngster towards social networking websites.
2. The percentage analysis is found that in kalyan P.G. college 83 % male students have favorable attitude towards social networking websites and 17% male students have unfavorable attitude of youngster towards social networking websites.
3. The percentage analysis is found that in Shri Shankaracharya college 80
% female students have favorable attitude of youngster towards social networking websites and 20% female students have unfavorable attitude of youngster towards social networking websites.
4. The percentage analysis is found that in Shri Shankracharya college 77% male students have favorable attitude of youngster towards social networking websites and 23 % male students have unfavorable attitude of youngster towards gold social networking websites.
5. The percentage analysis is found that the 54% private college students have favorable attitude of youngster towards social networking websites and 43% government college students have favorable attitude of youngster towards social networking websites .
In this study we studied the attitude of youngsters towards social networking websites in Bhilai. The hypothesises were tested by 't' test and percentage analysis the result shows that in kalyan P.G. college female students have higher attitude towards social networking websites in comparison to male students and in Shr Shankaracharya college male students have higher attitude towards social networking websites in comparison to female students. Result also shows that government students have higher attitude towards social networking websites in comparison to private college students.
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Received on 21.03.2017 Modified on 31.03.2017
Accepted on 20.04.2017 © A&V Publications all right reserved
Asian J. Management; 2017; 8(2):357-360.
DOI: 10.5958/2321-5763.2017.00055.5