Factors affecting Retailer’s Perception towards Reliance Telecom Services in Durg Region-with Special Reference to Jk Communication
Dr. R. Shridhar1, P. Prasad Rao2
1Professor, Management Department, Kalinga University, Raipur (CG)
2Research Scholar, Kalinga University, Raipur, Chhattisgarh
*Corresponding Author E-mail: raoprasad17@gmail.com
ABSTRACT:
Telecommunication, Internet and Computer has changed the world almost in every aspect. It is necessity of developed world and need for developing ones. India being a huge market and rapidly growing economy has a great potential for consuming the Telecom and Internet services. Nearly, 1.1 Million people are adding monthly to the Telecom sector and a great increase in demand is expected in near future. Computer and Cell phones are one of the fine gifts of past millennium. For last four or five decade’s computer has seen a great boom in its demand all over world. For last decade India emerged as a super IT power and led the domestic companies to enter in manufacturing the Hardware and peripherals. As a result of which Telecom industry also came in to role to cope up IT sector. The entrance of major multinationals made it more competitive market. The changing trends of market and increasing consumer awareness force the manufacturing and service firms for regular advancement in technologies and features. Retail is one of the emerging sectors in India. Industries and Marketers are leaving no stone unturned to influence the customers by offering them in various ways, at various locations, in various forms which results in emergence of various retail formats. Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine, or Internet) or where they are sold (in a store, on the street, or in the consumer's home). Nowadays, services are increasingly important to the economy, because service industry has grown significantly and the working populations in the service industry have increased steadily worldwide. The present study has been taken with an objective to know the Factors affecting Retailer’s perception and to know what changes can be brought up by company to meet the growing demand and standards in their services.
KEYWORDS: Consumer Buying Behaviour, Retail Management.
INTRODUCTION:
INDUSTRY PROFILE:
RELIANCE COMMUNICATIONS LTD. (RCOM):
Reliance Communications Ltd. (stylised as RCom) is a telecommunications company headquartered in New Mumbai, India. It is a subsidiary of Reliance Anil Dhirubhai Ambani Group. The services it provides include GSM (Voice; 2G, 3G, 4G), fixed line broadband and voice, and Direct-To-Home (DTH), depending upon its areas of operation in India. The company plans to shut down its 2G and 3Gservices including all voice services and only offer 4G data services from December 2017 as a result of debt and a failed merger with Aircel. Reliance Communications is the sixth largest telecom operator in India with 85.19 million subscribers, as of 31 July 2017
Reliance Communications Limited was established in India in 2002, with the launch of its CDMA services nationwide. It upgraded to CDMA Revision B services in 2015 in locations where it did not provide 3G services. In 2008, Reliance Communications launched its GSM services. The company started using MIMO technology in 2011 to improve the quality of its 3G services, providing a data rate of up to 28 Mbit/s
In the 2010 spectrum auction, the company obtained 3G spectrum in 13 circles Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Odisha, Assam, North East and Jammu and Kashmir at a licensing fee of ₹ 58,642.9 million. Reliance Communications reduced the prices of its 3G services by 61% in May 2012. RCom partnered with Lenovo to launch their co-branded Android smart phones in India in 2013. RCom shut down its CDMA operations in 2016 and migrated the subscribers to GSM and LTE networks by September 2016.
Reliance is the FIRST service provider to launch commercial 4G services in SUB-1GHz LTE Frequency to give you unmatched speeds and superior connectivity.
CELL PHONE SERVICES:
In 2002, it launched CDMA Operations in 22 circles and became a pan India operator. In 2008, Reliance Communications launched GSM. In the 2010 spectrum auction, Reliance Communications paid 58,642.9 million for 3G spectrum in 13 circles Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Odisha, Assam, North East and Jammu and Kashmir.
In 2011, Reliance provided up to 28 Mbit/s data rate in India with its MIMO technology. On 25 May 2012, RCOM announced a price reduction of 51% on its 3G services. On 31 January 2013, Reliance announced its partnership with Lenovo to market co-branded smartphones in India. The smartphones were said to use the Android operating system and have dual-core processors.In 2015, it launched CDMA in REV. B technology in non 3G circles.
OVERVIEW OF RELIANCE COMMUNICATIONS:
|
Reliance Communications Ltd |
|
|
Public |
|
|
Industry |
Telecommunications |
|
Founded |
2002 |
|
Founder |
Dhirubhai Ambani |
|
Headquarters |
DAKC, Kopar Khairane, New Mumbai, Maharashtra, India |
|
Key people |
Anil Ambani (Chairman) |
|
Products |
• Fixed line telephone • Mobile phone • Broadband • Satellite television • Digital television • Internet television • IPTV |
|
Revenue |
₹22,113 crore (US$3.4 billion)[1] (2017) |
|
₹7,017 crore (US$1.1 billion)[1] (2017) |
|
|
₹703 crore (US$110 million)[1] (2017) |
|
|
Owners |
Reliance ADAG(90%) |
|
Members |
85.19 million (31 July 2017[2]) |
|
Number of employees |
7,257[1] (2017) |
|
· Global Cloud Xchange · Unlimit |
|
|
Website |
www.rcom.co.in |
NETWORK COVERAGE IN INDIA:
Reliance Communications operates in 22 telecom circles and offers services on GSM and CDMA platforms. Mobile services are available in the following telecom circles:
|
TELECOM CIRCLE |
CDMA |
2G |
3G |
4G |
|
Andhra Pradesh andTelangana |
No |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Assam |
Yes |
No |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Bihar and Jharkhand |
No |
No |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Delhi |
Yes (under CDMA subsidiary MTS) |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Gujarat |
No |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Haryana |
Yes |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Himachal Pradesh |
Yes |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Jammu and Kashmir |
Yes |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Karnataka |
Yes |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Kerala |
Yes |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Kolkata |
No |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Madhya Pradesh and Chhattisgarh |
Yes |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Maharashtra and Goa |
No |
Yes |
No |
Yes(under 4G partner with Reliance Jio) |
|
Mumbai |
No |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
North-East |
Yes |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Odisha |
No |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Punjab |
No |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Rajasthan |
Yes |
Yes |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Tamil Nadu |
Yes |
Yes |
Yes (under 3G ICR with Aircel) |
Yes(under 4G partner with Reliance Jio) |
|
West Bengal |
Yes |
No |
Yes |
Yes(under 4G partner with Reliance Jio) |
|
Uttar Pradesh (East) |
No |
Yes |
Yes (under 3G ICR with Aircel) |
Yes(under 4G partner with Reliance Jio) |
|
Uttar Pradesh (West) |
Yes(under CDMA subsidiary MTS) |
Yes |
Yes (under 3G ICR with Tata Docomo) |
Yes(under 4G partner with Reliance Jio) |
RESEARCH METHODOLOGY:
OBJECTIVE:
The objectives of this research were to develop knowledge about the following areas:
1. To study the factors influencing retailers perception towards Reliance telecom services in Durg region.
2. To find out whether advertisements and other sales activities have an impact on retailer’s perception towards Reliance.
RESEARCH PLAN:
|
RESEARCH PLAN |
|
|
Research Design: |
Descriptive |
|
Research Method or Techniques Used |
Quantitative |
|
Research Tool Used |
Survey |
|
Data Collection Method |
Questionnaire |
|
Data Collection (location) |
From Durg |
|
Sampling Plan |
Convenience |
|
Sample Size |
30 |
RESEARCH DESIGN:
Business research is designed to solve problems and explore ways of quantifying phenomena.The purpose of business research is to obtain understanding, explanation and prediction, or to control some phenomena.
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Decision regarding what, where, when, how much, by what means concerning an inquiry or a research study constitute a research design (Kothari, 2004). Business research designs can be classified on the basis of either function or technique. Based on function there are three types of research including exploratory, descriptive and causal studies. Based on technique, business research can be classified into experiments, surveys and observational studies (Kothari, 2004).
DESCRIPTIVE RESEARCH:
Descriptive research studies are those studies which are concerned with describing the characteristics of a particular, individual, or of a group (Kothari, 2004). Most of the social research comes under this category.
RESEARCH METHOD OR TECHNIQUE:
The method or way through which the research is carried out to meet the desired result is known as Research Method or Technique. Research Methods are classified on the basis of qualitative, quantitative, correlation/regression analysis and meta-analysis.
QUALITATIVE METHOD:
This type of research methods involve describing in details specific situation using research tools like interviews, surveys, and observations. Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. The sample size is typically small, and respondents are selected to fulfill a given quota.so it is useful for each and every methods.
RESEARCH TOOL:
Research tools enables researcher to construct theories and models. Here, survey is used as research tool to gather information from the market.
SURVEY:
Surveys are conducted in case of Descriptive research studies. This are concerned with describing, recording, analysing and interpreting conditions that either exist or existed. It is also used in field research. It is helpful in studying the relationship between the data and the unknowns in the universe.
DATA COLLECTION METHOD:
The task of data collection begins after a research problem has been defined. There are two types of data viz., primary and secondary.
PRIMARY DATA:
Primary data are those data which are fresh and collected for the first time, and thus happen to be original in character. The different methods of collection of primary data are observation method, interview method, questionnaire, and schedules, etc.
Questionnaire Method:
This method is quite popular and is being adopted by private individuals, research workers, private and public organizations and even by governments. A questionnaire consists of set of questions which are either structured or unstructured, printed or hand written. The respondents have to answer on their own. It is low cost method of data collection.
SECONDARY DATA:
Secondary data are those data which have been collected by someone else and which have already been passed through statistical process. The different methods of collection of secondary data are case study method, various publications, books, magazines, and internet, etc.
SAMPLING PLAN:
In statistics, quality assurance, and survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population.
SIMPLE RANDOM SAMPLING:
Simple random sampling is the technique in which every element and each combination of elements have an equal chance of selection. The sampling process is simple because it requires only one stage of sample selection.
DATA ANALYSIS, TABULATION AND RESULTS:
Fig. 4.1 Variable View in SPSS
During coding process, the questionnaire is given different codes in which,
HIGHLY SATISFACTORY= 1
SATISFACTORY= 2
AVERAGE= 3
DISSATISFACTORY= 4
HIGHLY DISSATISFACTORY= 5
Q.1.Reliance has strong advertising support?
|
Q_1 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
7 |
23.3 |
23.3 |
23.3 |
|
2 |
12 |
40.0 |
40.0 |
63.3 |
|
|
3 |
5 |
16.7 |
16.7 |
80.0 |
|
|
4 |
4 |
13.3 |
13.3 |
93.3 |
|
|
5 |
2 |
6.7 |
6.7 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 7 retailers who are 23.3% of total population are highly satisfied, 12 retailers who are 40% of total population are satisfied, 5 retailers who are 16.7% of total population are average with their opinion, 4 retailers who are 13.3% of total population are dissatisfied, and 2 retailers who are 6.7% of total population are highly dissatisfied with the strong advertising support of reliance.
Q.2.Reliance often has effective sales promotion campaigns?
|
Q_2 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
4 |
13.3 |
13.3 |
13.3 |
|
2 |
4 |
13.3 |
13.3 |
26.7 |
|
|
3 |
11 |
36.7 |
36.7 |
63.3 |
|
|
4 |
7 |
23.3 |
23.3 |
86.7 |
|
|
5 |
4 |
13.3 |
13.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 4 retailers who are 13.3% of total population are highly satisfied, 4 retailers who are 13.3% of total population are satisfied, 11 retailers who are 36.7% of total population are average with their opinion, 7 retailers who are 23.3% of total population are dissatisfied, and 4 retailers who are 13.3% of total population are highly dissatisfied with the statement that reliance has effective sales promotion.
Q.3.Reliance is a key brand in telecom services offered by this store?
|
Q_3 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
5 |
16.7 |
16.7 |
16.7 |
|
2 |
4 |
13.3 |
13.3 |
30.0 |
|
|
3 |
13 |
43.3 |
43.3 |
73.3 |
|
|
4 |
5 |
16.7 |
16.7 |
90.0 |
|
|
5 |
3 |
10.0 |
10.0 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 5 retailers who are 16.7% of total population are highly satisfied, 4 retailers who are 13.3% of total population are satisfied, 13 retailers who are 43.3% of total population are average with their opinion, 5 retailers who are 16.7% of total population are dissatisfied, and 3 retailers who are 10% of total population are highly dissatisfied with the statement that reliance is key brand offered by their store.
Q.4.The service information supplied by the DSRs about Reliance is useful?
|
Q_4 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
7 |
23.3 |
23.3 |
23.3 |
|
2 |
13 |
43.3 |
43.3 |
66.7 |
|
|
3 |
9 |
30.0 |
30.0 |
96.7 |
|
|
5 |
1 |
3.3 |
3.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 7 retailers who are 23.3% of total population are highly satisfied, 13 retailers who are 43.3% of total population are satisfied, 9 retailers who are 30% of total population are average with their opinion, and 1 retailer who is 3.3% of total population is highly dissatisfied with the statement that service information supplied by DSRs is useful.
Q.5.Reliance is an important brand in the future growth of your store?
|
Q_5 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative% |
|
|
Valid |
1 |
7 |
23.3 |
23.3 |
23.3 |
|
2 |
12 |
40.0 |
40.0 |
63.3 |
|
|
3 |
4 |
13.3 |
13.3 |
76.7 |
|
|
4 |
6 |
20.0 |
20.0 |
96.7 |
|
|
5 |
1 |
3.3 |
3.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 7 retailers who are 23.3% of total population are highly satisfied, 12 retailers who are 40% of total population are satisfied, 4 retailers who are 13.3% of total population are average with their opinion, 6 retailers who are 20% of total population are dissatisfied, and 1 retailer who is 3.3% of total population is highly dissatisfied with the statement that reliance is an important brand for future growth of their store.
Q.6Reliance provides retailers with good offer and schemes as compare to other telecom service provider?
|
Q_6 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
1 |
3.3 |
3.3 |
3.3 |
|
2 |
3 |
10.0 |
10.0 |
13.3 |
|
|
3 |
7 |
23.3 |
23.3 |
36.7 |
|
|
4 |
13 |
43.3 |
43.3 |
80.0 |
|
|
5 |
6 |
20.0 |
20.0 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 1 retailer who is 3.3% of total population is highly satisfied, 3 retailers who are 10% of total population are satisfied, 7 retailers who are 23.3% of total population are average with their opinion, 13 retailers who are 43.3% of total population are dissatisfied, and 6 retailers who are 20% of total population are highly dissatisfied with the statement that Reliance provides retailers with good offer and schemes as compare to other telecom service provider.
Q.7.Reliance services and offers have good pricing strategy?
|
Q_7 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
1 |
3.3 |
3.3 |
3.3 |
|
2 |
1 |
3.3 |
3.3 |
6.7 |
|
|
3 |
14 |
46.7 |
46.7 |
53.3 |
|
|
4 |
7 |
23.3 |
23.3 |
76.7 |
|
|
5 |
7 |
23.3 |
23.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 1 retailerwho is 3.3% of total population is highly satisfied, 1 retailer who is3.3% of total population is satisfied, 14 retailers who are 46.7% of total population are average with their opinion, 7 retailers who are 23.3% of total population are dissatisfied, and 7 retailers who are 23.3% of total population are highly dissatisfied with the statement thatReliance services and offers have good pricing strategy.
Q.8.Reliance has better approach to retailers as compare to other telecom service providers?
|
Q_8 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
2 |
3 |
10.0 |
10.0 |
10.0 |
|
3 |
9 |
30.0 |
30.0 |
40.0 |
|
|
4 |
10 |
33.3 |
33.3 |
73.3 |
|
|
5 |
8 |
26.7 |
26.7 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 3 retailers who are 10% of total population are satisfied, 9 retailers who are 30% of total population are average with their opinion, 10 retailers who are 33.3% of total population are dissatisfied, and 8 retailers who are 26.7% of total population are highly dissatisfied with the statement that Reliance has better approach to retailers as compare to other telecom service providers.
Q.9 DSRs visit regularly to meet the demand and supply of Reliance product and services?
|
Q_9 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
9 |
30.0 |
30.0 |
30.0 |
|
2 |
11 |
36.7 |
36.7 |
66.7 |
|
|
3 |
5 |
16.7 |
16.7 |
83.3 |
|
|
4 |
4 |
13.3 |
13.3 |
96.7 |
|
|
5 |
1 |
3.3 |
3.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 9 retailers who are 30% of total population are highly satisfied, 11 retailers who are 36.7% of total population are satisfied, 5 retailers who are 16.7% of total population are average with their opinion, 4 retailers who are 13.3% of total population are dissatisfied, and 1 retailer who is3.3% of total population is highly dissatisfied with the statement that DSRs visit regularly to meet the demand and supply.
Q.10.Compared to all other telecom service providers available in market the profitability for carrying Reliance is highest?
|
Q_10 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
1 |
3.3 |
3.3 |
3.3 |
|
2 |
11 |
36.7 |
36.7 |
40.0 |
|
|
3 |
15 |
50.0 |
50.0 |
90.0 |
|
|
4 |
2 |
6.7 |
6.7 |
96.7 |
|
|
5 |
1 |
3.3 |
3.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 1 retailer who is 3.3% of total population are highly satisfied, 11 retailers who are 36.7% of total population are satisfied, 15 retailers who are 50% of total population are average with their opinion, 2 retailers who are 6.7% of total population are dissatisfied, and 1 retailer who is 3.3% of total population is highly dissatisfied with the statement that profitability for reliance is highest.
Q.11.When-ever you have problems concerning Reliance services, the DSRs will respond with understanding?
|
Q_11 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
6 |
20.0 |
20.0 |
20.0 |
|
2 |
10 |
33.3 |
33.3 |
53.3 |
|
|
3 |
9 |
30.0 |
30.0 |
83.3 |
|
|
4 |
3 |
10.0 |
10.0 |
93.3 |
|
|
5 |
2 |
6.7 |
6.7 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 6 retailers who are 20% of total population are highly satisfied, 10 retailers who are 33.3% of total population are satisfied, 9 retailers who are 30% of total population are average with their opinion, 3 retailers who are 10% of total population are dissatisfied, and 2 retailers who are 6.7% of total population are highly dissatisfied with the statement that DSRs responds with understanding.
Q.12.Relative to all other telecom service provider, the sales potential for Reliance is highest?
|
Q_12 |
|||||
|
|
Frequency |
% |
Valid % |
Cumulative % |
|
|
Valid |
1 |
5 |
16.7 |
16.7 |
16.7 |
|
2 |
13 |
43.3 |
43.3 |
60.0 |
|
|
3 |
8 |
26.7 |
26.7 |
86.7 |
|
|
4 |
3 |
10.0 |
10.0 |
96.7 |
|
|
5 |
1 |
3.3 |
3.3 |
100.0 |
|
|
Total |
30 |
100.0 |
100.0 |
|
|
Out of 30 respondents, 5 retailers who are 16.7% of total population are highly satisfied, 13 retailers who are 43.3% of total population are satisfied, 8 retailers who are 26.7% of total population are average with their opinion, 3 retailers who are 10% of total population are dissatisfied, and 1 retailer who is 3.3% of total population is highly dissatisfied with the statement that reliance’s sales promotion is highest.
FINDINGS OF THE STUDY:
1. 12 retailers who are 40% of total population are satisfied with the strong advertising support of reliance.
2. 11 retailers who are 36.7% of total population are average with their opinion that reliance has effective sales promotion.
3. 13 retailers who are 43.3% of total population are average with their opinion that reliance is key brand offered by their store.
4. 13 retailers who are 43.3% of total population are satisfied with the statement that service information supplied by DSRs is useful.
5. 12 retailers who are 40% of total population are satisfied with the statement that reliance is an important brand for future growth of their store.
6. 13 retailers who are 43.3% of total population are dissatisfied with the statement that reliance has good offer and schemes as compare to other telecom service provider.
7. 14 retailers who are 46.7% of total population are average with their opinion that reliance services and offers have good pricing strategy.
8. 10 retailers who are 33.3% of total population are dissatisfied with the statement that reliance has better approach to retailers as compare to other telecom service providers.
9. 11 retailers who are 36.7% of total population are satisfied with the statement that DSRs visit regularly to meet the demand and supply.
10. 15 retailers who are 50% of total population are average with their opinion that profitability for carrying reliance is highest.
11. 10 retailers who are 33.3% of total population are satisfied with the statement that DSRs responds with understanding.
12. 13 retailers who are 43.3% of total population are satisfied with the statement that reliance’s sales promotion is highest.
CONCLUSION:
The study has basically helped to know the Retailers perception towards Reliance telecomm services and the factors which makes them to choose reliance above other telecomm service providers.
The response suggests that the different factors exist as per location. Services and offers play a vital role in sales promotion of any company. Overall retailers are happy with Reliance telecomm services given to them. The report and research may vary as per location and service provider.
REFERENCES:
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Received on 20.12.2017 Modified on 19.01.2018
Accepted on 02.02.2018 ©A&V Publications All right reserved
Asian Journal of Management. 2018; 9(1):685-691.
DOI: 10.5958/2321-5763.2018.00106.3