Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.

Author(s): A. S. Suresh

DOI: 10.5958/2321-5763.2018.00079.3

Views: 143 (pdf),       4740 (html)

Access: Open Access

Cite: A. S. Suresh. A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.. Asian Journal of Management. 2018; 9(1):507-515. doi: 10.5958/2321-5763.2018.00079.3


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A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective

Author(s): A. S. Suresh, Bhavna Pawar

DOI: 10.5958/2321-5763.2018.00031.8

Views: 19 (pdf),       4123 (html)

Access: Open Access

Cite: A. S. Suresh, Bhavna Pawar. A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective. Asian Journal of Management. 2018; 9(1):203-211. doi: 10.5958/2321-5763.2018.00031.8


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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