Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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Brand Awareness through Instagram Advertising

Author(s): Basudev Datta, Pritam Kaushik

DOI: 10.5958/2321-5763.2019.00017.9

Views: 236 (pdf),       5573 (html)

Access: Open Access

Cite: Basudev Datta, Pritam Kaushik. Brand Awareness through Instagram Advertising. Asian Journal of Management. 2019; 10(2):100-108. doi: 10.5958/2321-5763.2019.00017.9


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Applicability of Agile Methodology in Technology Migration Projects: A Thematic Overview

Author(s): Pritam Kaushik, Basudev Datta

DOI: 10.5958/2321-5763.2020.00016.5

Views: 29 (pdf),       4280 (html)

Access: Open Access

Cite: Pritam Kaushik, Basudev Datta. Applicability of Agile Methodology in Technology Migration Projects: A Thematic Overview. Asian Journal of Management. 2020; 11(1):97-106. doi: 10.5958/2321-5763.2020.00016.5


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Study of different ways of digital Branding on the Google Homepage using Google doodle

Author(s): Bharat Bhushan, Basudev Datta

DOI: 10.5958/2321-5763.2019.00046.5

Views: 32 (pdf),       4267 (html)

Access: Open Access

Cite: Bharat Bhushan, Basudev Datta. Study of different ways of digital Branding on the Google Homepage using Google doodle. Asian Journal of Management. 2019; 10(4):312-318. doi: 10.5958/2321-5763.2019.00046.5


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Study of Influence of Airline Quality Ratings (AQRs) on repeat purchase behaviour of next-generation domestic air travellers in Maharashtra State

Author(s): Basudev Datta, Pritam Kaushik

DOI: 10.5958/2321-5763.2019.00027.1

Views: 3 (pdf),       3868 (html)

Access: Open Access

Cite: Basudev Datta, Pritam Kaushik. Study of Influence of Airline Quality Ratings (AQRs) on repeat purchase behaviour of next-generation domestic air travellers in Maharashtra State. Asian Journal of Management. 2019; 10(3):167-175. doi: 10.5958/2321-5763.2019.00027.1


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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