Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Search Results:

Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour

Author(s): Mridusmita Das, Chimun Kr. Nath

DOI: 10.5958/2321-5763.2017.00167.6

Views: 43 (pdf),       4742 (html)

Access: Open Access

Cite: Mridusmita Das, Chimun Kr. Nath. Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour. Asian J. Management; 2017; 8(4):1092-1102. doi: 10.5958/2321-5763.2017.00167.6


Read More

Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour

Author(s): Mridusmita Das, Chimun Kr. Nath

DOI: 10.5958/2321-5763.2017.00167.6

Views: 7 (pdf),       4342 (html)

Access: Open Access

Cite: Mridusmita Das, Chimun Kr. Nath. Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour. Asian J. Management; 2017; 8(4):1092-1102. doi: 10.5958/2321-5763.2017.00167.6


Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Aligning Human Resources to Businesses through Human Resource Analytics
Artificial Intelligence in Financial Inclusion: An Impact on Financial Accessibility and Efficiency in India
A Systematic Approach to Prepare Quality Rubrics
Recruitment Paradigms: Predictive Analytics as a Catalyst for Agile Recruitment and Leadership Succession
Social Media Usage of Youngsters – A Special Reference to Madurai District
Role of Employee Well- Being on Organisational Performance: A Review of Research
Capability Maturity Model’s Engineering Practices-based Conceptual Framework for Green Product Design, Development and Management
Enhancing Employee Retention: A Comprehensive Analysis of Training, Work Environment, Compensation, Leadership and Talent Management
Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market
An In-depth Analysis of Optimal Portfolio Construction Across selected sectors
Determinants Influencing Consumers’ Clothing Disposal Behaviour: An Analysis Via Smart PLS Approach
Antecedents and Outcomes of Memorable Festival Tourism Experience
Technological Enhancement of Banking Sector: A Special Reference to Green Banking Initiatives
Approaches for Detecting Accounting Frauds
Evaluating Awareness and Implementation of Prevention of Sexual Harassment (POSH) Regulations: A Study of MSMEs in Rajasthan, India
An Analysis of Joint Liability Groups (JLGs) Growth in India, with Specific Reference to Karnataka - Shivamogga District
AI and Robotics: Ethics and Morality Issues
A Study on Working Capital Management at The Kanyakumari District Central Cooperative Bank Ltd, Nagercoil
Public Perspectives on Over-the-Counter (OTC) Practices: A Cross-Sectional Survey
Community Social Entrepreneurship and Poverty reduction in Federal Capital Territory Abuja, Nigeria

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Visitors

Today: 575
Yesterday: 2382
Total: 2159272