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2321-5763 (Online)
0976-495X (Print)


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Author(s): Hitesh Choudhary

DOI: 10.52711/2321-5763.2021.00021

Views: 21 (pdf),       1818 (html)

Access: Open Access

Cite: Hitesh Choudhary. Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour. Asian Journal of Management. 2021; 12(2):144-6. doi: 10.52711/2321-5763.2021.00021


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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