Asian Journal of Management

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2321-5763 (Online)
0976-495X (Print)


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An Empirical Study on Consumer behaviour and market Segmentation among Children towards fast food in Coimbatore District.

Author(s): Initha Rina. R, Murali Manohari. G, Preetha Leena. R

DOI: 10.5958/2321-5763.2019.00054.4

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Cite: Initha Rina. R, Murali Manohari. G, Preetha Leena. R. An Empirical Study on Consumer behaviour and market Segmentation among Children towards fast food in Coimbatore District. Asian Journal of Management. 2019; 10(4):357-362. doi: 10.5958/2321-5763.2019.00054.4


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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