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Author(s): Vyshak P K, Jayarajan T K, Vishnu P K

DOI: 10.52711/2321-5763.2022.00057

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Cite: Vyshak P K, Jayarajan T K, Vishnu P K. Why Do Consumers make Purchase Decisions? Exploring Fast Moving Consumer Goods as an Emerging Market. Asian Journal of Management. 2022;13(4):351-7. doi: 10.52711/2321-5763.2022.00057

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 

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