ISSN

2321-5763 (Online)
0976-495X (Print)


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Author(s): Mary Rani Thomas, Jain Mathew

DOI: 10.5958/2321-5763.2018.00027.6

Views: 45 (pdf),       4191 (html)

Access: Open Access

Cite: Mary Rani Thomas, Jain Mathew. Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework. Asian Journal of Management. 2018; 9(1):175-182. doi: 10.5958/2321-5763.2018.00027.6


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 



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