Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Search Results:

Innovative Marketing Channels in India: Utilizing the Brand Image of Mumbai Dabbawala and Indian Premier League

Author(s): Monika Sethi, Sourabh Guha, Anuraag Agarwal

DOI:

Views: 80 (pdf),       7134 (html)

Access: Open Access

Cite: Monika Sethi, Sourabh Guha, Anuraag Agarwal. Innovative Marketing Channels in India: Utilizing the Brand Image of Mumbai Dabbawala and Indian Premier League. Asian J. Management 5(2): April-June, 2014 page 162-165. doi:


Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Evaluating Awareness and Implementation of Prevention of Sexual Harassment (POSH) Regulations: A Study of MSMEs in Rajasthan, India
An Analysis of Joint Liability Groups (JLGs) Growth in India, with Specific Reference to Karnataka - Shivamogga District
AI and Robotics: Ethics and Morality Issues
A Study on Working Capital Management at The Kanyakumari District Central Cooperative Bank Ltd, Nagercoil
Public Perspectives on Over-the-Counter (OTC) Practices: A Cross-Sectional Survey
Community Social Entrepreneurship and Poverty reduction in Federal Capital Territory Abuja, Nigeria
Trends and Artificial Intelligence Development of Banking Sector: Social Implication of Green Banking Initiatives
The Impact of Human Resource Development Initiatives on Employee Performance in selected IT Companies in Hyderabad
An Inning of Global Economy in Emergence of COVID-19: A Content Analysis of Published Work
Review on Marketing Management
Treatment and Regulation of E-Sports
Impact of Compensation Package on Employee’s Performance and Rentention among Bankers in Da Nang City
The Role of Spiritual Intelligence and Personality in Young Adulthood
Influence of Homophily Dimensions, Emotional Attachment and Expertise on Vloggers’ Popularity and Visit Intentions to Restaurants
Impact of Social Media Marketing Strategies on Business Enhancement: A Comprehensive Analysis
Impact of Consumer Behaviour on Brand Positioning and Impulsive Buying with Special Reference to Consumer Durable Goods
A Study on Telemedicine Facility at a Tertiary care hospital in South India
Theory of Planned Behaviour Approach to Socially Responsible Investing
Leveraging Health Analytics for Sustainable Healthcare: A Comprehensive Analysis
An Empirical study on Occupational Stress among Bank Employees of Kolkata

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Visitors

Today: 1726
Yesterday: 1386
Total: 2056497