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2321-5763 (Online)
0976-495X (Print)


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Author(s): Mridusmita Das, Chimun Kr. Nath

DOI: 10.5958/2321-5763.2017.00167.6

Views: 34 (pdf),       1648 (html)

Access: Open Access

Cite: Mridusmita Das, Chimun Kr. Nath. Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour. Asian J. Management; 2017; 8(4):1092-1102. doi: 10.5958/2321-5763.2017.00167.6


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Author(s): Mridusmita Das, Chimun Kr. Nath

DOI: 10.5958/2321-5763.2017.00167.6

Views: 1 (pdf),       1325 (html)

Access: Open Access

Cite: Mridusmita Das, Chimun Kr. Nath. Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour. Asian J. Management; 2017; 8(4):1092-1102. doi: 10.5958/2321-5763.2017.00167.6


Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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