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Author(s): Sanjeev Kumar Sharma, Era Nagpal

DOI: 10.5958/2321-5763.2017.00203.7

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Cite: Sanjeev Kumar Sharma, Era Nagpal. Influence of Brand Personality on Consumer’s Attractiveness and Attitude towards the Brand: An Empirical Analysis. Asian J. Management; 2017; 8(4):1337-1342. doi: 10.5958/2321-5763.2017.00203.7

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 

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