ISSN

2321-5763 (Online)
0976-495X (Print)


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Author(s): Suraj Kushe Shekhar, Tony. P. Jose

DOI: 10.5958/2321-5763.2017.00068.3

Views: 59 (pdf),       4329 (html)

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Cite: Suraj Kushe Shekhar, Tony. P. Jose. Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream. Asian J. Management; 2017; 8(3):429-431. doi: 10.5958/2321-5763.2017.00068.3


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Author(s): Suraj Kushe Shekhar, P. T. Raveendran

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Views: 30 (pdf),       3733 (html)

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Cite: Suraj Kushe Shekhar, P. T. Raveendran. The Fifth ‘P’ that Sells!. Examining Consumer Behaviour towards Visual and Informational Elements of Product Packages. Asian J. Management 5(1): January–March, 2014 page 55-61. doi:


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Author(s): Suraj Kushe Shekhar, Raveendran P.T.

DOI: 10.5958/2321-5763.2016.00001.9

Views: 26 (pdf),       3266 (html)

Access: Open Access

Cite: Suraj Kushe Shekhar, Raveendran P.T. Product Packaging and Competitive Advantage. Asian J. Management. 2016; 7(1): 01-04 doi: 10.5958/2321-5763.2016.00001.9


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 



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