ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

Email(s): siddiquemohammed25@gmail.com

DOI: 10.5958/2321-5763.2017.00023.3   

Address: Dr. M. Rifaya Meera1, R. Padmaja2, R. Mohammed Abubakkar Siddique2
1Assistant Professor, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, India
2Research Scholar, Post Graduate and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, India
*Corresponding Author

Published In:   Volume - 8,      Issue - 2,     Year - 2017


ABSTRACT:
The current study makes an attempt to know the customer attitude towards usage of plastic money. Technology has drastically changed all the sectors including the financial sector, and the transactions in the banking system have also undergone a remarkable change. The traditional concept of payment through cash is replaced by the credit cards or the debit cards called ‘plastic money’ that people are using to draw money or to make purchases. This exacting research focuses on the opinion about the acceptance of plastic money, its usability and affordability while they are making an impact on its preference of use in Sivakasi. Data have been collected from 100 respondents using a structured questionnaire covering students, government employees, private organization employees and businessman. It is found that most of the respondents are using plastic money usually for shopping and online purchases and also for purchasing expensive products. It was found that customers prefer plastic money over paper money and the major benefit that the card provides to the customers is the convenience and accessibility. The major problem according to them is the bigger transactional costs and redundant formalities to acquire the cards from the financial institutions. They felt that the future of plastic money is vivid.


Cite this article:
M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique. A Study on Customer Attitude towards Usage of Plastic Money in Sivakasi. Asian J. Management; 2017; 8(2):137-150. doi: 10.5958/2321-5763.2017.00023.3


Recomonded Articles:

Author(s): Saritha Madipelli, Y. Chinappa

DOI:         Access: Open Access Read More

Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

DOI: 10.5958/2321-5763.2017.00023.3         Access: Open Access Read More

Author(s): Sanjay Kanti Das

DOI:         Access: Open Access Read More

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Surabhi Singh, Renu Arora

DOI: 10.5958/2321-5763.2016.00014.7         Access: Open Access Read More

Author(s): Puttaswamy Gowda. M

DOI: 10.5958/2321-5763.2018.00192.0         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): Dwaipayan Regmi

DOI: 10.5958/2321-5763.2015.00037.2         Access: Open Access Read More

Author(s): B. B Pandey, Chandrawati Nirala

DOI: 10.5958/2321-5763.2016.00003.2         Access: Open Access Read More

Author(s): Uttam Kumar Das, Jayakrushna Panda

DOI: 10.5958/2321-5763.2017.00149.4         Access: Open Access Read More

Author(s): Mridulesh Singh, Ankit Kumar Katiyar

DOI: 10.5958/2321-5763.2018.00076.8         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags