Author(s):
Sandipan Chakraborty, Jhumoor Biswas
Email(s):
sandyrulz84@gmail.com , jhumoor@iiswbm.edu
DOI:
10.52711/2321-5763.2026.00042 
Address:
Sandipan Chakraborty, Jhumoor Biswas
1Research Scholar, Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata-700073, West Bengal, India.
2Professor, Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata-700073, West Bengal, India.
*Corresponding Author
Published In:
Volume - 17,
Issue - 3,
Year - 2026
ABSTRACT:
The exploratory research aims to assess how current users of UPI (Unified Payments Interface) applications would react to the idea of displaying carbon footprint or carbon tag information with each transaction. Based on the extended Theory of Planned Behaviour (TPB) by Ajzen (1991), the research analysed if the users with higher climate control awareness are more likely to accept the idea of viewing the carbon footprint or carbon tag for each digital transaction. A survey was created and distributed in Kolkata and Greater Kolkata area based on simple random and snowball sampling method. Based on the data collected for 204 responses, Chi-Square, Kruskal Wallis, Mann-Whitney U Test and Binary Logistic Regression are conducted. The results show the impact of Sociodemographic factors, UPI usage amount and Convenience of using UPI applications on green purchase intention and the impact of climate control awareness on consumers’ payment behaviour. The binary logistic regression shows that the key predictors of green purchase intention are related to the UPI application users' choice of mobile app for frequent purchases. The research recommends for future studies to explore how the UPI mobile applications' convenience varies among the UPI platforms.
Cite this article:
Sandipan Chakraborty, Jhumoor Biswas. Impact Analysis of Showing Carbon Footprint Data associated with UPI Payments on Consumer Payment Behaviour. Asian Journal of Management. 2026;17(3):273-5. doi: 10.52711/2321-5763.2026.00042
Cite(Electronic):
Sandipan Chakraborty, Jhumoor Biswas. Impact Analysis of Showing Carbon Footprint Data associated with UPI Payments on Consumer Payment Behaviour. Asian Journal of Management. 2026;17(3):273-5. doi: 10.52711/2321-5763.2026.00042 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2026-17-3-13
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