Author(s):
Priya Parimalam. I, S. Dhanabagiyam
Email(s):
Email ID Not Available
DOI:
10.52711/2321-5763.2023.00035 
Address:
Priya Parimalam. I1, S. Dhanabagiyam2
1II MBA (HR-Specialization), NSB Academy, Bangalore University, Bangalore-560099.
2Associate Professor, NSB Academy, Bangalore University, Bangalore-560099.
*Corresponding Author
Published In:
Volume - 14,
Issue - 3,
Year - 2023
ABSTRACT:
In today's rapidly evolving business landscape, the strategic integration of Artificial Intelligence (AI) and Electronic Human Resource Management (EHRM) has emerged as a significant area of research and practice in the field of human resource management (HRM). This systematic study aims to explore and analyze the strategic role of AI and the power of EHRM in fostering innovative approaches to HRM. The study begins by reviewing the existing literature on AI and EHRM, highlighting their potential benefits and challenges in enhancing HRM practices. It delves into the various strategic roles that AI can play, such as recruitment and selection, performance management, employee engagement, learning and development, and talent analytics. Furthermore, it examines the transformative capabilities of EHRM, including automation of administrative tasks, real-time data analytics, personalized employee experiences, and improved decision-making. The study concludes by emphasizing the transformative potential of AI and EHRM in enabling innovative HRM practices. It highlights the importance of strategic alignment, organizational readiness, and continuous learning to fully capitalize on the benefits of these technologies. By embracing AI and leveraging EHRM systems, organizations can optimize HR processes, enhance decision-making, improve employee experiences, and ultimately drive organizational success in the era of digital transformation.
Cite this article:
Priya Parimalam. I, S. Dhanabagiyam. Strategic Role of Artificial Intelligence and The Power of Ehrm for Innovative Human Resource Management. Asian Journal of Management. 2023;14(3):207-0. doi: 10.52711/2321-5763.2023.00035
Cite(Electronic):
Priya Parimalam. I, S. Dhanabagiyam. Strategic Role of Artificial Intelligence and The Power of Ehrm for Innovative Human Resource Management. Asian Journal of Management. 2023;14(3):207-0. doi: 10.52711/2321-5763.2023.00035 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-3-9
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6. Start with academic databases such as JSTOR, EBSCO, and Google Scholar to find peer- reviewed articles and research papers on the strategic role of AI and EHRM in HR management.
7. Check out the websites of relevant professional associations such as the Society for Human Resource Management (SHRM) and the International Association for Human Resource Information Management (IHRIM) for resources and publications on this topic.
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10. Consider attending HR technology conferences and events, where you can hear from experts and practitioners on the latest trends and best practices in this field.
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