ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Meenakshi Sharma, Leela Rani

Email(s): meenakshi.sharma@pilani.bits-pilani.ac.in , leela_r@pilani.bits-pilani.ac.in

DOI: Not Available

Address: Meenakshi Sharma1*, Dr. Leela Rani2
1Research Scholar, Department of Management, Birla Institute of Technology and Science, Pilani Campus, Pilani, India
2Assistant Professor, Department of Management, Birla Institute of Technology and Science, Pilani Campus, Pilani, India
*Corresponding Author

Published In:   Volume - 5,      Issue - 4,     Year - 2014


ABSTRACT:
This study aims to understand children’s (in the age group of 6 to 10 years) influence on Environmentally Sustainable Consumption Decisions (ESCD). The data was collected from 120 respondents consisting of children and their parents. The scope of study was extended to 10 product categories and across three decision-making stages of sustainable consumption. Quantitative analysis was conducted on data collected through a 33-item questionnaire. The results show that children do exercise influence on environmentally sustainable consumption of certain product types. These findings help marketer to gain at better understanding of the influence of children’s power on environmentally sustainable consumption decisions (ESCD)so that they can better design their market actions. This exploratory study demonstrates that children and parents both perceive children’s influence on environmentally sustainable consumption decision for various product categories.


Cite this article:
Meenakshi Sharma, Leela Rani. A Study of Children’s Influence on Environmentally Sustainable Consumption Decision in Households. Asian J. Management 5(4): Oct.- Dec., 2014 page 420-430.


Recomonded Articles:

Author(s): Anupreet Kaur Mokha

DOI: 10.5958/2321-5763.2018.00026.4         Access: Open Access Read More

Author(s): Jahanvi Bansal,. Dinesh Kumar

DOI: 10.5958/2321-5763.2018.00084.7         Access: Open Access Read More

Author(s): Amardeep Kaur Ahluwalia, Preeti Sanan

DOI: 10.5958/2321-5763.2017.00198.6         Access: Open Access Read More

Author(s): Meenakshi Sharma, Leela Rani

DOI:         Access: Open Access Read More

Author(s): Bhamray Dushyant Motiram, Mehata Pallavi , Darekar Avinash Bhaskar

DOI: 10.5958/2321-5763.2019.00043.X         Access: Closed Access Read More

Author(s): Meenakshi Sharma, Leela Rani

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags