ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): K.Ramya, Bhuvaneshwari D

Email(s): krishrum9@gmail.com , 14.bhuvi@gmail.com

DOI: 10.5958/2321-5763.2017.00139.1   

Address: Dr.K.Ramya1, Bhuvaneshwari D2
1Assistant Professor (SS), Avinashilingam School of Management Technology, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641 043.
2Research Scholar, Avinashilingam School of Management Technology, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641 043.
*Corresponding Author

Published In:   Volume - 8,      Issue - 3,     Year - 2017


ABSTRACT:
The present study aims at finding the association between demographic factors and risk tolerance levels of the investors. The study has also made an attempt to find the relationship between risk tolerance level and trading behaviour of the investors. In this study, questionnaire is used to collect the data and the respondents were chosen using snowball sampling technique. To analyse the collected data, descriptive statistics (mean, frequency and percentage), Chi-Square, and ANOVA are applied. From the result of the study, it is evident that there exist a significant association between demographic factors and risk tolerance level of investors. It was identified that there is positive and significant relationship between risk tolerances and trading behaviour and further found that there is significant difference in the trading behaviour of the respondents based on their demographic factors.


Cite this article:
K.Ramya, Bhuvaneshwari D. Understanding the Risk Tolerance Level and Trading Behaviour of Individual Investors with Special Reference to Demographic Profile of Investors. Asian J. Management; 2017; 8(3):901-911. doi: 10.5958/2321-5763.2017.00139.1


Recomonded Articles:

Author(s): Vijendra Katre, Mridula Pandey, Subodh Jaiswal

DOI: 10.5958/2321-5763.2017.00174.3         Access: Open Access Read More

Author(s): R. Vijayakumar, R. Radhakrishan, R. Anitha

DOI:         Access: Open Access Read More

Author(s): Varun Sarda, Yamini Karmarkar, Neha Lakhotia Sarda

DOI: 10.5958/2321-5763.2018.00145.2         Access: Open Access Read More

Author(s): Mahamudul Hasan, Asma Akter Mohua

DOI: 10.5958/2321-5763.2020.00023.2         Access: Closed Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags