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Author(s): Rafeekamol C. A., M.K.Muhammed Aslam

Email(s): ,

DOI: 10.5958/2321-5763.2018.00053.7   

Address: Rafeekamol C. A.1* Dr. M.K.Muhammed Aslam2
1Assistant Professor, Dept. of Commerce, MES College, Marampally
2Rtd Associate Professor, School of Management Studies, Cochin University of Science and Technology
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018

Customer satisfaction is one of the essential success factors for all industries. Improving quality and customer satisfaction has received extensive attention in recent years. Apartment quality, price, location, amenities and buyers’ characteristics are the key factors that influence apartment buyers’ satisfaction. This paper observes the relationship between various factors and its influence on level of customer satisfaction. The performance is calculated according to the degree of customer satisfaction as professed by customers themselves. Structured questionnaire is used to evaluate the satisfaction level of the customers and the study was made in the period of 2015-2016. With the sample of 100 respondents, the result was evaluated using percentage analysis, chi-square analysis and frequency analysis. The result of this study discovered that the Location, Quality, Price, Amenities provided by the construction company has a major influence on customer satisfaction. Results also indicate that the company should also give emphasis on safety, convenience, facilities and amenities of the apartments.

Cite this article:
Rafeekamol C. A., M.K.Muhammed Aslam. Customer Satisfaction in Residential Apartments in Kerala. Asian Journal of Management. 2018; 9(1):342-346. doi: 10.5958/2321-5763.2018.00053.7

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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 

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