2321-5763 (Online)
0976-495X (Print)

Author(s): Ajay B. Jamnani


DOI: 10.5958/2321-5763.2019.00025.8   

Address: Prof. Ajay B. Jamnani
Assistant Professor, Karnatak Law Society’s Institute of Management Education and Research, Belagavi, Karnataka
*Corresponding Author

Published In:   Volume - 10,      Issue - 2,     Year - 2019

Businesses on digital platforms have become more agile in nature over a decade and various attributes have led to this change. Consumers are inevitable victims of various forms of communicational medium to promote their businesses. Online retailers are leveraging this huge opportunity in Indian scenario thorough various promotional strategies. This paper attempts to unearth a variety of factors that influence online customers and apparent promotional strategies that result in a prospective consumer. The study aims at examining promotional strategies adopted by selected e-commerce players in India viz., Amazon India and Flipkart in capitalizing customer’s preference in the world of the digital era.

Cite this article:
Ajay B. Jamnani. Promotional Strategies with reference to selected E-commerce players in India. Asian Journal of Management. 2019; 10(2): 153-158. doi: 10.5958/2321-5763.2019.00025.8

Recomonded Articles:

Author(s): Dibyendu Bikash Datta, Sankhadip Bhattacharyya

DOI: 10.5958/2321-5763.2016.00002.0         Access: Open Access Read More

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Nitin Kumar Saxena, Upinder Dhar

DOI: 10.5958/2321-5763.2017.00016.6         Access: Open Access Read More

Author(s): T. Narayana Gowd, S. Dhairya, M. Ramana Kumar

DOI:         Access: Open Access Read More

Author(s): P S Sasdhar, Nagaraja O

DOI: 10.5958/2321-5763.2018.00193.2         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): Soumya Shetty, Janet Jyothi Dsouza

DOI: 10.5958/2321-5763.2018.00171.3         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 

Recent Articles