Author(s):
S. Chandrasekaran, M. Narayanan
Email(s):
smnarayanan431@gmail.com
DOI:
10.52711/2321-5763.2023.00034 
Address:
Dr. S. Chandrasekaran1, M. Narayanan2
1Assistant Professor of Commerce, Post Graduate and Research Department of Commerce, Vivekananda College, Tiruvedakam West, Madurai – 625234. (Affiliated to Madurai Kamaraj University).
2Research Scholar, Post Graduate and Research Department of Commerce, Vivekananda College, Tiruvedakam West, Madurai – 625234. (Affiliated to Madurai Kamaraj University).
*Corresponding Author
Published In:
Volume - 14,
Issue - 3,
Year - 2023
ABSTRACT:
The object of green banking initiatives is developed in recent times with the innovative ideas and growth of banking sector. The banking sector vital role of changes and growth for private sector banks in the environmental protection and sustainable development. This study concern that recent development of private sector banks in the southern districts of tamilnadu. This paper analysed that different age groups and educational status customer’s usage and awareness of green banking initiatives in the private sector banks in study area. It intends to developed initiatives for awareness of customer’s use of private sectors. It find out the green banking initiatives in encouraging the environmental protection and awareness of the customers. Finally, this study encouraging and awareness of green banking initiatives in customers and providing training for to get into use for green banking services.
Cite this article:
S. Chandrasekaran, M. Narayanan. Recent Development of Private Banking Sector – A Special Reference towards Green Banking Initiatives. Asian Journal of Management. 2023;14(3):203-6. doi: 10.52711/2321-5763.2023.00034
Cite(Electronic):
S. Chandrasekaran, M. Narayanan. Recent Development of Private Banking Sector – A Special Reference towards Green Banking Initiatives. Asian Journal of Management. 2023;14(3):203-6. doi: 10.52711/2321-5763.2023.00034 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-3-8
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