ABSTRACT:
To evaluate the technological innovations adopted in green banking initiatives by public sector banks. It aims to analyze how these innovations enhance sustainable banking practices, reduce environmental impact, and improve operational efficiency. The study seeks to assess the effectiveness of digital solutions, paperless banking, and energy-efficient systems in fostering eco-friendly banking services, promoting financial sustainability, and supporting broader environmental goals, contributing to responsible economic growth and sustainable development. This study is based on the integration of technological innovation theories and sustainable development concepts within the banking sector. It explores how advancements in green technologies and eco-friendly banking practices contribute to environmental sustainability, operational efficiency, and improved financial performance in public sector banks. The study adopts a descriptive research design to evaluate technological innovations in green banking initiatives across public sector banks. A structured questionnaire is used to collect primary data from 125 respondents, including bank employees and customers. Statistical methods, such as descriptive analysis, correlation, and regression analysis, are employed to analyze the data and measure the impact of green technologies on sustainability, operational efficiency, and customer satisfaction. This methodology provides insights into the effectiveness of green banking innovations. The study, based on responses from 125 participants across public sector banks, finds that technological innovations in green banking, such as digital banking, paperless transactions, and energy-efficient operations, significantly enhance sustainability and efficiency. Respondents highlight reduced environmental impact, improved customer service, and increased operational effectiveness as key outcomes of these initiatives. This study lies in its focused evaluation of technological innovations specifically within green banking initiatives in public sector banks. By integrating sustainability practices with modern banking technology, the study provides unique insights into how these advancements drive environmental responsibility, operational efficiency, and sustainable economic growth in the public banking sector.