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2321-5763 (Online)
0976-495X (Print)


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Author(s): Tanya Mehra, Ishika Agarwal, Sanjeev Swami

DOI: 10.5958/2321-5763.2018.00013.6

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Access: Open Access

Cite: Tanya Mehra, Ishika Agarwal, Sanjeev Swami. Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry. Asian Journal of Management. 2018; 9(1):87-91. doi: 10.5958/2321-5763.2018.00013.6


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 



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