K. Rajesh Kumar, C. Kandasamy
Dr. K. Rajesh Kumar1 and Mr. C. Kandasamy2*
1Director, Dept. of Management Studies, AMC Engineering College, 18th KM, Bannerghatta Road, Bangalore-83
2Research Scholar, Anna University Coimbatore, Coimbatore, Tamil Nadu
Volume - 1,
Issue - 2,
Year - 2010
This paper examines the Indian consumer durables industry. In this research work, the author have examined in detailed the current consumer durable market in India. It witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.
Cite this article:
K. Rajesh Kumar, C. Kandasamy. Consumer Durable Industry in India -A Bird’s Eye View. Asian J. Management 1(2): Oct. – Dec. 2010 page 61-64.