ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): T. Devasenathipathi, P.T. Saleendran

Email(s): vijayangudevasena@gmail.com

DOI: Not Available

Address: T. Devasenathipathi and Dr. P.T. Saleendran
Asst. Professor and Head, Department of Management Studies, PPG Institute of Technology, Coimbatore,
Asst. Professor, Department of Management Studies, D.J. Academy Managerial Excellence, Othakkalmandapam, Coimbatore
*Corresponding Author

Published In:   Volume - 3,      Issue - 1,     Year - 2012


ABSTRACT:
Unclarity confusion is the state of mindset of a consumer due to influence of purchase related internal and external factors. Even though purchase related confusion has been discussed much in western cultures, till now no much attention paid in countries like India. This research article brings attention of purchase related confusion perceived by the consumers in Indian Laptop market especially the student segment in Coimbatore city. The study has found that unclarity confusion exists in Indian laptop market and depends on the consumers’ efforts to reduce the ambiguity confusion, level of satisfaction vary. Results reveal that confused consumer expressed positive opinion about their purchase and product performance. Based on the findings and research limitation, future research recommended to probing more on purchase related confusion in different socio –demographic context.


Cite this article:
T. Devasenathipathi , P.T. Saleendran. Existence and Impact of Unclarity Confusion on Laptop Purchase – A Post Purchase Opinion Survey. Asian J. Management 3(1): Jan. – Mar. 2012 page 35-39.


Recomonded Articles:

Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

DOI: 10.5958/2321-5763.2017.00023.3         Access: Open Access Read More

Author(s): Shweta Rajput, Mayank Singhal, Shiv Kant Tiwari

DOI: 10.5958/2321-5763.2016.00015.9         Access: Open Access Read More

Author(s): Shilpa Jain, Nitya Khurana

DOI: 10.5958/2321-5763.2017.00001.4         Access: Open Access Read More

Author(s): Prakash Pahari, Deepa Guleria, Ranbir Singh

DOI: 10.5958/2321-5763.2017.00168.8         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Surabhi Singh, Renu Arora

DOI: 10.5958/2321-5763.2016.00014.7         Access: Open Access Read More

Author(s): Bibhu Prasad Sahoo , Neeraj Jain, Garima Jain

DOI: 10.5958/2321-5763.2017.00038.5         Access: Open Access Read More

Author(s): T. Narayana Gowd, S. Dhairya, M. Ramana Kumar

DOI:         Access: Open Access Read More

Author(s): B. B Pandey, Chandrawati Nirala

DOI: 10.5958/2321-5763.2016.00003.2         Access: Open Access Read More

Author(s): Shraddha Sodal, Rounaq Dhar, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00123.3         Access: Open Access Read More

Author(s): Dipti Baghel, Archi Dubey

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags