Even as millions continue to pour into India's big, bustling cities in search of better employment, a sizeable number of young professionals, especially in the BPO sector, are doing the reverse - migrating to smaller towns for better quality of life and more time with family. Serco Global is a large BPO with over 40% of its 47,000 employees working in non-metro cities. It typically needs to fill about 300 lateral and vertical vacancies every month. And about 5% to 7% of applications for these jobs come from candidates keen on moving out of larger cities into smaller places like Vadodara, Raipur, Coimbatore, etc.
The objective of the study is to find out the reasons of young professionals moving for job to non-metros and also to find out the benefits of small towns or Tier II and III Cities. Findings of the study reveal that lesser cost of living and lesser commute time and better work-life balances attract the young Professionals to small Cities.
This study suggests that if better professional network is established in small towns then more of young professionals would prefer to work in non-metros in present scenario.
Today, migration is multi-directional and that is great news for the Indian growth story. Small towns are some of the most seductively charming places you will ever live.
Cite this article:
Susan R. Abraham. An Empirical Study on Young Professionals Preference to do Job in Non-Metros. Asian J. Management 5(2): April-June, 2014 page 227-231.