Gouranga Mitra, Somak Maitra
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Dr. Gouranga Mitra1, Mr. Somak Maitra2
1Post Doctoral Research Fellow (PDRF), Indian Institute of Management, Calcutta (IIM-C), 700104, West Bengal, India
2Ph D student, Department of Commerce, University of Calcutta, Kolkata, West Bengal, India
Volume - 6,
Issue - 1,
Year - 2015
Compulsive buying the impulse to buy that is experienced as irresistible manifesting itself mainly with respect to personal consumer goods. Clinical perspectives treat it as a psychiatric disorder, whereas recent proposal emphasize the increasing endorsement of materialistic value and curiosity as a cause of compulsive buying. The present study aims to improve understanding of compulsive buying through examining gender as demographic variable, endorsement of materialistic value and curiosity as person related variables of 200 habitual shopping mall teenage visitors in Calcutta. The results showed that, female teenagers were more prone to compulsive than that of men teenagers were. Materialistic Value and Curiosity, the two-selected person related variables emerged as important attributes of compulsive buying of an individual. The bigger sample size will ensure more valid result.
Cite this article:
Gouranga Mitra, Somak Maitra. Compulsive Buying Tendencies of Habitual Shopping Mall Teenage Visitors in Calcutta. Asian J. Management 6(1): January–March, 2015 page 01-04.