ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Ashok Kumar Jha, G. K. Deshmukh, Sanskrity Joseph

Email(s): Email ID Not Available

DOI: 10.5958/2321-5763.2016.00032.9   

Address: Ashok Kumar Jha1, Dr. G. K. Deshmukh2, Dr. Sanskrity Joseph2
1Research Scholar, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
2Assistant Professor, Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.)
*Corresponding Author

Published In:   Volume - 7,      Issue - 3,     Year - 2016


ABSTRACT:
This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely ‘intention to switch in future,’ reasons formulating intention to switch,’ ‘intention to switch due to offer and improper response.’


Cite this article:
Ashok Kumar Jha, G. K. Deshmukh, Sanskrity Joseph. Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh – A Study. Asian J. Management. 2016; 7(3): 213-218. doi: 10.5958/2321-5763.2016.00032.9


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DOI: 10.5958/2321-5763 


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