ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Anju K J

Email(s): anju.kj@christuniversity.in

DOI: 10.5958/2321-5763.2017.00056.7   

Address: Anju K J
Assistant Professor, School of Business Studies and Social Sciences, Christ University, Bengaluru, 560076
*Corresponding Author

Published In:   Volume - 8,      Issue - 2,     Year - 2017


ABSTRACT:
Demographics are indeed a strategic element for an economy's growth potential. IT sector plays an important role in its contribution towards India’s GDP. The aim of this research was to understand the effect of demographics on the investment behaviour of the IT professionals in Bengaluru. The rationale behind choosing this topic is that IT professionals have gained attention of economists but there still remains untapped potential of their income. Primary data was collected through questionnaire for 8 months from 439 respondents working in Bengaluru. Correlation, Factor Analysis and Multiple Linear Regression were conducted to answer the research questions. The results of the study have vital practical implications that can assist the policy makers and the investment agencies to develop appropriate strategies for promoting investments and economic growth.


Cite this article:
Anju K J. The nexus between Demographics and Investment Behaviour. Asian J. Management; 2017; 8(2):361-369. doi: 10.5958/2321-5763.2017.00056.7


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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