ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Bhumika Sharma, KohsheenChatta, Sadaf Sultana, Smita Mehendale

Email(s): bhumika.sharma2019@sims.edu , kohsheen.chatta2019@sims.edu , sadaf.sultana2019@sims.edu , smita.m@sims.edu , smita12win@gmail.com

DOI: 10.5958/2321-5763.2018.00129.4   

Address: Bhumika Sharma1, KohsheenChatta1, Sadaf Sultana1, Smita Mehendale2
1MBA Student, Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International University, Pune, Maharashtra, India
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


ABSTRACT:
The rise of social media in today’s world has led to researchers taking a major interest in the topic. With all the tools available for research, the article focuses on how the word of mouth affects the online retail sector. The article aims at creating a systematic literature review of the effect of word of mouth on the retail sector online and identifying the main themes revolving around it. A total of 31 articles were included in this paper involving five major themes like relationship marketing, service quality, e- loyalty, e- satisfaction and social media. In terms of the methodological review it was found that e- loyalty and the actual effect of the word of mouth is ambiguous in nature. It needs further research for various other approaches to finally come to the conclusion if word of mouth actually makes a huge impact and if the companies should invest and bank on the same for their sales


Cite this article:
Bhumika Sharma, KohsheenChatta, Sadaf Sultana, Smita Mehendale. E Word of Mouth in the E-Retail Sector- Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):817-822. doi: 10.5958/2321-5763.2018.00129.4


Recomonded Articles:

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Surabhi Singh, Renu Arora

DOI: 10.5958/2321-5763.2016.00014.7         Access: Open Access Read More

Author(s): Shraddha Sodal, Rounaq Dhar, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00123.3         Access: Open Access Read More

Author(s): Prachi Jain, Vijita Singh Agg

DOI: 10.5958/2321-5763.2017.00122.6         Access: Open Access Read More

Author(s): Mridulesh Singh, Ankit Kumar Katiyar

DOI: 10.5958/2321-5763.2018.00076.8         Access: Open Access Read More

Author(s): Vijay Kumar Shrotryia, Upasana Dhanda

DOI: 10.5958/2321-5763.2018.00011.2         Access: Open Access Read More

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Author(s): Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00126.9         Access: Open Access Read More

Author(s): Pravin Jadhav

DOI:         Access: Open Access Read More

Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00119.1         Access: Open Access Read More

Author(s): Sunita Saini, Rajbir Singh, Satpal

DOI: 10.5958/2321-5763.2018.00109.9         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags