ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): N. Rajendhiran, M. Kousalya Devi

Email(s): mkousalyadevim.phil13@gmail.com

DOI: 10.5958/2321-5763.2018.00014.8   

Address: Dr. N. Rajendhiran1, M. Kousalya Devi2*
Professor - Cum- Director, PRIMS, Periyar University, Salem -636011, Tamil Nadu, India.
2Ph.D. Research Scholar, PRIMS, Periyar University, Salem -636011, Tamil Nadu, India.
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


ABSTRACT:
In recent years Indianwomen are actively run their family and at the same time they working, handle multiple critical situations and problems in this society. While compare with the men and women are better in entrepreneurship. In this day’s women are meet such kind of expenses like purchasing food items, jewellery, costly dresses, personal use cosmetic products, FMCG products, for that purpose they need money. At one stage, their husband and family members not gave financial support. So, they go for job or start a new business at home and open small shops for their personal income. These kinds of activities induce to develop women entrepreneurship. In Salem district of Tamil Nadu women were engaged textile, food processing, cottage, coiler, street vendors, small road side food shops, cosmetic product production and grinding mill units etc., Hence these women entrepreneurs are facing such difficulties while doing businesses. In this study, the researcher was discussing about the problems and problem overcoming techniques handled by the women entrepreneurs in Salem district. The objective of the study is to analyse the problems faced on women entrepreneur’s business and problems handling techniques in Salem city. The next is to discussing about the economic development through the women entrepreneurs in Salem. The researcher used descriptive research design and simple random sampling technique were used. Scope of the study is to create the trends in women entrepreneurship and their development in economy.


Cite this article:
N. Rajendhiran, M. Kousalya Devi. Recent Trends in Women Entrepreneurs in Salem, Tamil Nadu. Asian Journal of Management. 2018; 9(1):92-98. doi: 10.5958/2321-5763.2018.00014.8


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