2321-5763 (Online)
0976-495X (Print)

Author(s): Heerah Jose, Moli P. Koshy


DOI: 10.5958/2321-5763.2018.00049.5   

Address: Heerah Jose1, Moli P. Koshy2
1Research Scholar, School of Management Studies, CUSAT, Kochi, Kerala
2Professor, School of Management Studies, CUSAT, Kochi, Kerala
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018

On a global scale the relationship between consumers and marketers are changing and the involvement of technology in altering this change is inevitable; printing press, radio, television and now the internet are all examples of major breakthroughs in technology. From the marketing perspective, technology is only interesting when it helps to connect people effectively. The present study analyses the effectiveness of digital advancement of Vegetable and Fruit Promotion Council of Keralam (VFPCK) to promote organic food products. Statistical tool packages such as Warp PLS 5.0 are used to analyze the hypotheses. A total of 200 valid responses were collected both from VFPCK consumers and other organic shop buyers. The growing amount of pesticide filled products available in the market created a fear among the consumers towards conventional food products; however trust towards VFPCK and the convenience it provide has increased the intention of consumers toward organic food products.

Cite this article:
Heerah Jose, Moli P. Koshy. How Convenience and Trust towards Organic Food Products Reach out the Customers: A Case on VFPCK. Asian Journal of Management. 2018; 9(1):322-326. doi: 10.5958/2321-5763.2018.00049.5

Recomonded Articles:

Author(s): C. Madhusudan, R Panneerselvam

DOI: 10.5958/2321-5763.2017.00209.8         Access: Open Access Read More

Author(s): K. Hanumantha Rao, T.Gopi

DOI:         Access: Open Access Read More

Author(s): Poonam Amrutia, Darshana Dave

DOI: 10.5958/2321-5763.2017.00158.5         Access: Open Access Read More

Author(s): Rashika Chauhan, Damini Ohrie, Parul Rana, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00128.2         Access: Open Access Read More

Author(s): Sandeep Kumar, Sidheswar Patra

DOI: 10.5958/2321-5763.2017.00142.1         Access: Open Access Read More

Author(s): G. K. Deshmukh, Sanskrity Joseph, Rashmi Dewangan

DOI: 10.5958/2321-5763.2017.00091.9         Access: Open Access Read More

Author(s): Mamata Prasad, Palas R. Sengupta

DOI: 10.5958/2321-5763.2018.00081.1         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 

Recent Articles