ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Siddig Balal Ibrahim, Adam Yagoub Abker, Tarig Khidir Eltayeb

Email(s): siddigb1@hotmail.com , adamyagoub85@gmail.com , tknourelhadi@iau.edu.sa

DOI: 10.5958/2321-5763.2018.00196.8   

Address: Siddig Balal Ibrahim1, Adam Yagoub Abker2, Tarig Khidir Eltayeb
1Department of Business Administration, College of Business Studies -Sudan University of Science and Technology, Khartoum, Sudan
2Department of Business Administration, Faculty of Economic and Commercial Studies -University of Kordofan, Elobeid, Sudan
3Department of Management, College of Business Administration -Imam Aabul Rahman bin Faisal University, Dammam, Kingdom of Saudi Arabia
*Corresponding Author

Published In:   Volume - 9,      Issue - 4,     Year - 2018


ABSTRACT:
The purpose of this study isto examine the mediating role of service innovation (incremental and radical) in the relationship between three component of strategic orientation constructs (market, service, and learning) andoperationalflexibilityin the service sector in Sudan. The study employed the quantitative method via convenience sampling; the population was the 160 managers of the servicefirm response rate of 94 percent. The result of this study show thata positive relationship between learning orientation and operational flexibility, not positive relationship between (market and service orientation)with operational flexibility,positive and a significant relationship between strategic orientation and service innovationin additionservice innovation acting a partially mediator between strategic orientation and operational flexibility relationship incremental innovation not mediator strategic orientation and operational flexibility while, radical innovation mediator the relationship strategic orientation and operational flexibility .This studyfocuses only on the service sector. Also, the data were only collected from single respondents in an organization.


Cite this article:
Siddig Balal Ibrahim, Adam Yagoub Abker, Tarig Khidir Eltayeb. The mediating role of service innovation in the relationship between strategic orientation and Operational flexibility in Sudanese service firms. Asian Journal of Management. 2018; 9(4):1221-1229. doi: 10.5958/2321-5763.2018.00196.8


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DOI: 10.5958/2321-5763 


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