ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Abdurezak Mohammed Kuhil

Email(s): abdurazak.mohammed@aau.edu.et

DOI: 10.5958/2321-5763.2019.00023.4   

Address: Abdurezak Mohammed Kuhil
Asst. Prof. of Business Leadership, Addis Ababa University, College of Business and Economics,
School of Commerce, Rodda Temesgen (MA, Ethiopian Airlines)
*Corresponding Author

Published In:   Volume - 10,      Issue - 2,     Year - 2019


ABSTRACT:
The rapidly growing Information and Communication technology (ICT) is knocking the front door of every organization in the world. Online shopping has changed the way business is done and it has made international shopping very easy. As one of the e-commerce categories, e-ticketing system nowadays is being actively and widely practiced. Due to the slow grabbling of E-Commerce and E-payment in Ethiopia, the utilization of e-ticketing in Ethiopian Airlines is an important issue that should be addressed to improve the deficiency of the system. This research aims to identify the factors that affect the use of E-Ticketing in EAL based on extended Technology Acceptance Model (TAM) (Davis, 1989). The study was made by collecting data from 399 respondents on Ethiopian Airlines flights. The results obtained from analysis confirmed that Relative Advantage, Perceived Ease of Use, Perceived Trust and awareness and usage of E-ticketing are found to be having a positive significant relationship with adoption of E-Ticketing while perceived risk has shown a negative significant relationship. The research, therefore, suggests to EAL to promote the E-Ticketing services aggressively through appropriate media to increase users awareness and usage on the advantage of E-ticketing services.


Cite this article:
Abdurezak Mohammed Kuhil. Factors Affecting the use of Online Flight Booking in Ethiopian Airlines. Asian Journal of Management. 2019; 10(2): 141-148. doi: 10.5958/2321-5763.2019.00023.4


Recomonded Articles:

Author(s): Saritha Madipelli, Y. Chinappa

DOI:         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): Soumya Shetty, Janet Jyothi Dsouza

DOI: 10.5958/2321-5763.2018.00171.3         Access: Open Access Read More

Author(s): Mridulesh Singh, Ankit Kumar Katiyar

DOI: 10.5958/2321-5763.2018.00076.8         Access: Open Access Read More

Author(s): K. Hanumantha Rao, T.Gopi

DOI:         Access: Open Access Read More

Author(s): K. Parthasarathy, Monika. M, Aswini. P.M

DOI: 10.5958/2321-5763.2017.00043.9         Access: Open Access Read More

Author(s): Preeti Singh

DOI:         Access: Open Access Read More

Author(s): B. Aiswarya, G. Ramasundaram

DOI: 10.5958/2321-5763.2017.00160.3         Access: Open Access Read More

Author(s): C.L.Chandan, Neeti Gupta

DOI: 10.5958/2321-5763.2018.00030.6         Access: Open Access Read More

Author(s): Mohammed Imtiaz Ahmed

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags