ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar

Email(s): vijayalakshmi16594@gmail.com , kirthigurum@yahoo.co.in , lingam326334@gmail.com

DOI: 10.5958/2321-5763.2020.00049.9   

Address: R. Vijayalakshmi1, Dr. T. R. Gurumoorthy2, G. Lingavel3, K. Praveenkumar4
1Ph. D. Research Scholar, Department of Commerce, Alagappa University, Karaikudi - 630004.
2Professor and Head, Department of Commerce, Alagappa University, Karaikudi - 630004.
3Research Assistant, Department of Commerce, Alagappa University, Karaikudi - 630004.
4Ph. D. Research Scholar, Department of Commerce, Alagappa University, Karaikudi - 630004.
*Corresponding Author

Published In:   Volume - 11,      Issue - 3,     Year - 2020


ABSTRACT:
Fast Moving Consumer Goods are product purchased for consumption by the average consumption. The purpose of the study was to identify the consumer’s through online shopping application in FMCGs. The study adopted- sectional create to accomplish the set objectives. The sample of total 320 respondents was selected from Karaikudi using convenience sampling method. Data were collected using a structured questionnaire which was prepared extensive literature review. Data were analyzed using statistical techniques such as explotary factor analysis, Correlation, Descriptive statistics test in SPSS. The results indicated that exploratory factor analysis produced a total of four factors. Which are identified as brand name, Product details, Price consciousness, General awareness. Moreover, demographic variables were also create inducing factors sustaining the consumer’s in FMCGs. The study contributed through identify and explore the consumer’s through online shopping application in Fast Moving Consumer Goods. The findings of the study may be useful online shopping is valuable resources to the important consumer purchasing the products. Online shopping is more valuable to consumers. The consumer behaviour purchasing time saving and more benefited to the online applications. However, consumer’s influencing purchasing the online application in FMCG products. The inducing factors sustaining the online application in Fast Moving Consumer Goods.


Cite this article:
R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar. Consumer buying behaviour through Online shopping application in fast moving Consumer goods. Asian Journal of Management. 2020;11(3):315-320. doi: 10.5958/2321-5763.2020.00049.9


REFERENCE:
1. Chandrasekhar, B. V. N. G. (2012). Consumer buying behaviour and brand loyalty in rural markets: FMCG. IOSR Journal of Business and Management, 3(2), 50-67.
2. Corsten, D. and Gruen, T. (2003), "Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out of stocks", International Journal of Retail and Distribution Management, 31 (12), 605- 617. doi.org/10.1108/09590550310507731.
3. Cooper, T. A. (2013). Developments in plastic materials and recycling systems for packaging food, beverages and other fast-moving consumer goods. In Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG) (58-107). doi.org/10.1533/9780857098979.58.
4. De Kervenoael, R., Soopramanien, D., Elms, J. and Hallsworth, A. (2006), "Exploring value through integrated service solutions", Managing Service Quality: An International Journal, 16(2), 185-202. doi.org/10.1108/09604520610650646.
5. Ertemel, A. V., and Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
6. Francis, M., Dorrington, P., and Hines, P. (2008). Supplier led new product development process improvement in the UK fast moving consumer goods industry. International Journal of Innovation Management, 12(02), 195-222. doi.org/10.1142/S1363919608001959.
7. Found, P., and Rich, N. (2007). The meaning of lean: cross case perceptions of packaging businesses in the UK's fast moving consumer goods sector. International Journal of Logistics research and applications, 10(3), 157- 171. doi.org/10.1080/13675560701463812.
8. Gupta, S. L., and Mittal, A. (2008). A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector.
9. Hjort, K., Lantz, B., Ericsson, D. and Gattorna, J. (2013), "Customer segmentation based on buying and returning behaviour", International Journal of Physical Distribution and Logistics Management, 43 (10), 852-865. doi.org/10.1108/IJPDLM-02-2013-0020.
10. Jayanthi, K., and Rajendran, G. (2014). Examining variety seeking behavior-a study with reference to fast moving consumer goods (FMCG). Journal of Food Products Marketing, 20(3), 283- 307. DOI: 10.1080/10454446.2012.739119.
11. Jolley, B., Mizerski, R., and Olaru, D. (2006). How habit and satisfaction affects player retention for online gambling. Journal of Business Research, 59(6), 770-777.
12. Kim, J., Fiore, A. M., and Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of retailing and Consumer Services, 14(2), 95-107.
13. Kundu, S. S. (2013). Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis. International Journal of Techno-Management Research, 1(02), 1-15.
14. Leahy, R. (2011), "Relationships in fast moving consumer goods markets", European Journal of Marketing, 45(4), 651-672. doi.org/10.1108/03090561111111370.
15. Ladha, Z. (2007). Marketing strategy: are consumers really influenced by brands when purchasing pharmaceutical products?. Journal of Medical Marketing, 7(2), 146- 151.doi.org/10.1057/palgrave.jmm.5050072.
16. McDonald, M., de Chernatony, L. and Harris, F. (2001), "Corporate marketing and service brands Moving beyond the fast moving consumer goods model", European Journal of Marketing, 35 (3/4), 335-352. doi.org/10.1108/03090560110382057.
17. McDonald, S., Oates, C., Thyne, M., Alevizou, P., and McMorland, L. A. (2009). Comparing sustainable consumption patterns across product sectors. International Journal of Consumer Studies, 33(2), 137-145.
18. Marlow, N., and Jansson Boyd, C. V. (2011). To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception? Psychology and Marketing, 28(3), 256-266.  doi.org/10.1002/mar.20391.
19. Mohan, B. C., and Sequeira, A. H. (2016). The impact of customer-based brand equity on the operational performance of FMCG companies in India. IIMB Management Review, 28(1), 13-19.
20. Müller, H., Vogt, B., and Kroll, E. B. (2012). To Be or Not to Be Price Conscious- a Segment Based Analysis of Compromise Effects in Market Like Framings. Psychology and Marketing, 29(2), 107-116. doi.org/10.1002/mar.20508.
21. PK Kannan, P. K. K. (2001). Dynamic pricing on the Internet: Importance and implications for consumer behavior. International Journal of Electronic Commerce, 5(3), 63-83.
22. Parsons, A. (2002), "Non‐functional motives for online shoppers: why we click", Journal of Consumer Marketing, 19 (5), 380-392. doi.org/10.1108/07363760210437614.
23. Pauwels, K. (2007). How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods. Journal of Retailing, 83(3), 297-308. doi.org/10.1016/j.jretai.2006.03.001.
24. Pechtl, H. (2008), "Price knowledge structures relating to grocery products", Journal of Product and Brand Management, 17 (7), 485-496. doi.org/10.1108/10610420810916380
25. Ramesh Kumar, S., and Advani, J. Y. (2005). Factors affecting brand loyalty: A study in an emerging market on fast moving consumer goods. Journal of Customer Behaviour, 4(2), 251-275.
26. Sambargi, S., and Gopal, R. K. (2016). Predicting online buying using shopping orientation-a study on online grocery shopping among women. PES Business Review, 11(1), 35.
27. Srivastava, K. and Sharma, N. (2013), "Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services", Journal of Indian Business Research, Vol. 5 No. 3, pp. 177-197. https://doi.org/10.1108/JIBR-07-2012-0057.
28. Stamer, H. and Diller, H. (2006), "Price segment stability in consumer goods categories", Journal of Product and Brand Management, 15 (1), 62- 72. doi.org/10.1108/10610420610650882.
29. Tingchi Liu, M., Brock, J., Cheng Shi, G., Chu, R. and Tseng, T. (2013), "Perceived benefits, perceived risk, and trust", Asia Pacific Journal of Marketing and Logistics, 25(2),225-248. doi.org/10.1108/13555851311314031.
30. Van Loon, P., Deketele, L., Dewaele, J., McKinnon, A., and Rutherford, C. (2015). A comparative analysis of carbon emissions from online retailing of fast moving consumer goods. Journal of Cleaner Production, 106, 478-486.
31. Variawa, E. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers: the influence of packaging on Fast Moving Consumer Goods customers’ brand experience (Doctoral dissertation, University of Pretoria).
32. Vyas, P. H. (2005). Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector.
33. Vieceli, J., and Shaw, R. N. (2010). Brand salience for fast-moving consumer goods: An empirically based model. Journal of marketing management, 26(13-14), 1218-1238.
34. Wu, S. I. (2003). The relationship between consumer characteristics and attitude toward online shopping. Marketing intelligence and planning.
35.   Zhang, J., and Mao, E. (2008). Understanding the acceptance of mobile SMS advertising among young Chinese consumers. Psychology and Marketing, 25(8), 787-805.

Recomonded Articles:

Author(s): Shweta Rajput, Mayank Singhal, Shiv Kant Tiwari

DOI: 10.5958/2321-5763.2016.00015.9         Access: Open Access Read More

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Dharmendra Mehta, Naveen K Mehta, Shruti Jain

DOI: 10.5958/2321-5763.2017.00079.8         Access: Open Access Read More

Author(s): Prakash Pahari, Deepa Guleria, Ranbir Singh

DOI: 10.5958/2321-5763.2017.00168.8         Access: Open Access Read More

Author(s): Dibyendu Bikash Datta, Sinjini Mukherjee, Trisha Banerjee, Pameli Das, Neha Mundhra, Aditya Narayan Divya

DOI: 10.5958/2321-5763.2017.00033.6         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Surabhi Singh, Renu Arora

DOI: 10.5958/2321-5763.2016.00014.7         Access: Open Access Read More

Author(s): Rakesh M, Janet Jyothi D Souza

DOI: 10.5958/2321-5763.2018.00169.5         Access: Open Access Read More

Author(s): Santosh Kumar, Vikash Kumar

DOI: 10.5958/2321-5763.2017.00210.4         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags