Meghana C., Punith Cariappa
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Meghana C.1, Dr. Punith Cariappa2
1Research Scholar, Dayananda Sagar University Kumarswamy Layout, Bengaluru - 560078.
2Dean and Professor, School of Commerce and Management, Dayananda Sagar University Kumarswamy Layout, Bengaluru- 560078.
Volume - 11,
Issue - 4,
Year - 2020
Crowdfunding is one another source of finance to raise the capital to initiate the business, causes, needs, or initial capital required for entrepreneurs and start-ups. The study is aimed at exploring the factors that influence creators and contributors to go for crowdfunding. It is based on the online survey method using a structured questionnaire through Google forms. For data analysis correlation and confirmatory factor analysis are used. 22 variables are converted into 5 major factors which as needs and convenience, mass reach and confidence, decision making, feasibility process, and goal-oriented.
Cite this article:
Meghana C., Punith Cariappa. General Factors Influencing Creators and Contributors: An Exploratory Study on Crowdfunding in Bengaluru. Asian Journal of Management. 2020;11(4):493-496. doi: 10.5958/2321-5763.2020.00073.6
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